Synopses & Reviews
Who are history's most influential graphic designers?
In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more.
Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in.
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"Get up off your grid, and look at this book packed with inspiration and information about the pioneers and radicals and experimenters who broke the rules of design even before they were proofread. Graphic Icons offers colorful and painless lessons in design history, and sparks insights into the social context and intrigue that were the stage on which this brilliance flared." Stephen Doyle, Creative Director, Doyle Partners
Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, you're introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces you to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more.
Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.
About the Author
John Clifford is an award-winning graphic designer/creative director, and principle at Think Studio, a New York City design firm. His recent projects include collateral for The World Financial Center, the L.L. Bean 100th-anniversary book, web design for Maine Road Management, packaging for Paul Labrecque Haircare, and books on architecture, photography, and popular culture for The Monacelli Press, Yale School of Architecture, and Abrams. Previously, Clifford worked at Doyle Partners, Platinum Design, William Stout Publishers, and Chronicle Books, as well as in marketing and sales in the entertainment industry. He has designed for notable clients like Pantone, Saks Fifth Avenue, Martha Stewart, Barnes & Noble, and David Byrne. Clifford has also taught at Parsons School of Design, judged the I.D. Annual Design Review, and written for The Designer's Review of Books.
Table of Contents
Chapter 1: Early Modern: Simplicity Meets the Avant-Garde Lucian Bernhard Hans Rudi Erdt Ludwig Hohlwein Filippo Tommaso Marinetti Edward McKnight Kauffer El Lissitzky Alexander Rodchenko Stenberg Brothers Theo van Doesburg The Bauhaus Herbert Bayer A.M. Cassandre William Addison Dwiggins Jan Tschichold
Chapter 2: Midcentury Modern: Modernism Comes to America Lester Beall Alexey Brodovitch Alex Steinweiss Herbert Matter Ladislav Sutnar Alvin Lustig Cipe Pineles Collecting Graphic Design Bradbury Thompson Erik Nitsche Josef Müller-Brockmann Paul Rand Saul Bass Georg Olden Will Burtin
Chapter 3: Late Modern/Postmodern: Change Sparks New Forms of Expression Ivan Chermayeff and Tom Geismar Yusaku Kamekura Herb Lubalin Gastrotypographicassemblage Seymour Chwast Milton Glaser George Lois Wim Crouwel Walter Landor Otl Aicher Michael Vanderbyl Peter Saville
Chapter 4: The Digital Era: The Computer Changes Everything April Greiman Rudy VanderLans and Zuzana Licko Edward Fella Muriel Cooper Steven Heller Stephen Doyle Paula Scher Michael Bierut John Maeda Stefan Sagmeister