Synopses & Reviews
From Mumbai to Chennai and from Kochi to Karachi, from the humble sign writer to the blue-chip advertising agency, the creative industries of India entice and inform a population of over one billion. In this crowded, colorful world, innovation is often born of necessity and scant resources, and can result in the very clever or the completely ridiculous. The most exciting graphic work has been singled out by the keen eye of Keith Lovegrove on his journey through India. He lovingly documents a wide range of vernacular graphics and commercial art from the personalized bodywork of vehicles to advertising hoardings; from political posters to lavish Bollywood publicity. The result is a celebration of the huge variety of graphic work that Lovegrove found in this densely populated landscape and a reflection of the religious, political and cultural diversity along his route.
A sourcebook for designers and those fascinated by Indian culture. Lovegrove has selected the most exciting graphic work - ranging from the vernacular graphics of the humble signwriter to the advertisements of blue-chip agencies - to reflect the religious, political and cultural diversity of India.
About the Author
Keith Lovegrove is a writer and designer and is the author of the books Airline Identity, Design and Culture, and Pageant: The Beauty Contest. He founded the Lovegrove Associates design consultancy in London in 1985 and has worked on a wide range of prestigious projects including corporate literature and information and environmental graphics. Awards include the PPA Magazine Designer of the Year for "Photography" magazine.