Synopses & Reviews
Bruce Piasecki's underlying theme in The Surprising Solutionthat business can and will lead our society into this new and better worldis right on target. In this new frontier, sustainability and innovation are inextricably linked and are the only two guarantors of long-term corporate success and profitability.
Vance D. Bell ] Chairman and CEO, Shaw Industries Group, Inc. The world today is more swift, more severe and has never been more full of opportunity.
The rapid wave of change is sweeping outdated strategies away quicker than ever before, but those who can get in front of this wave will achieve untold success and customer loyalty. And the solution for how to get in front of this wave is as inspiring as it is surprising.
The Surprising Solution describes the revolution in business in which the corporations that can best address environmental and social issues by creating superior products will thrive and profit in this new world. Discover how to take hold of this vital new force in business and improve both the world and your bottom line at the same time.
Going green is no longer something businesses just do for good PR...it's the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind. PRAISE FOR THE SURPRISING SOLUTION The Surprising Solution is a must-read during this time of economic turmoil.
Steve Percy ] Former CEO of BP America and Coordinating Lead Author of the Millennium Ecosystem Assessment This book should be read by all consumers and social and business leaders concerned about this new century. Bruce Piasecki writes in an engaging and readable style about items of consequence to your life and firm.
Frank Boren ] Former CEO of the Nature Conservancy, Former ARCO Board Member, and Founder of Sustainable Conservation Read this book and learn how today's business leaders are innovating, growing, and enhancing the economic performance of their companies while building long-term social, environmental, and moral capital for their shareholders.
Tyler J. Elm ] Operating Partner, 2Degrees Capital Partners Read Bruce Piasecki's The Surprising Solution for your future, your family, and financial health.
Jay Whitehead ] Editor and Publisher, CRO magazine An eye-opener.
SURVIVING THE S-FRONTIER
New Book By Expert Bruce Piasecki Reveals Why Social Responsiveness Is Key To Long Term Profitability And Sustained Success
For nearly thirty years, Bruce Piasecki and his firm, AHC Group, have been helping companies become more socially responsive without sacrificing bottom-line success. Today, as we stand at what Piasecki calls the S-Frontier, social responsiveness is no longer a choice it is imperative for survival. In his new book, THE SURPRISING SOLUTION: Creating Possibility in a Swift and Severe World (SourceBooks, Inc.; November 2009), Piasecki offers practical, hands-on advice, supported by in-depth case studies of such corporations as Toyota, Suncor Energy, and Hewlett-Packard to explain precisely what companies can do to thrive in this new frontier.
How the S-Frontier Affects Product Development
According to Piasecki, the S-Frontier is comprised of three key elements: the swiftness of information; the severity of such global problems as climate change and the rising price of oil; and the need for business leaders to become social response capitalists. To flourish in the coming decades, companies must be on the upswing of the S-Frontier, and create innovative products that help solve the problems confronting customers in the 21st century. In addition to long-term viability, this social response product development, will create other business benefits as well, including margin improvement, rapid cycle time, global market access, and product differentiation.
A master of social response product development is Toyota, a firm with which Piasecki worked as a consultant for many years. The core of Toyota's product strategy, he explains, lies in its reading of public needs, in advance, to anticipate and build long-term markets for its products, he writes. Not only has Toyota, with its energy-efficient Prius, been on the forefront of automobile technology, it has, from the beginning, intended to install hybrid engines into ten core car models demonstrating a powerful commitment to responding to social needs over the long-term.
How Leaders Can Meet the Challenges of the S-Frontier
For Piasecki, leadership demands in the S-Frontier are more complex than ever. The best leaders are both in this world and in the world of the near future at the same time, he writes. In THE SURPRISING SOLUTION, he outlines his key insights into the leadership skills needed to meet these new challenges, including the ability to tolerate discomforting information and thrive on constant learning; the willingness to listen to input from a variety of sources and then choose the right path to follow; and the ability to articulately spread the word about new business models and social goals. Piasecki also points to the need for leaders to look outside their trade group box in the search for superior products and processes, explaining how Seattle's Virginia Mason hospital was able to drastically cut costs and raise patient satisfaction by applying lessons learned from just in time manufacturing and Toyota's assembly line techniques.
Show Me the Money: How Companies are Valued in the S-Frontier
The S-Frontier also impacts the money side of business. With greater transparency and access to information, the ways that individuals and institutions choose to invest is changing. At the same time, traditional valuation models don't take into account many of the factors such as the launch of initiatives designed to reduce future liabilities and create new, unique business opportunities that influence a company's succ
"Piasecki (In Search of Environmental Excellence) updates his 2007 book (formerly titled World, Inc.) to address the current economic crisis and further explore the new frontier of sustainability, innovation and corporate social responsibility. The underlying theme of this thought-provoking work is that big businesses have overtaken governments in terms of political and economic power 51 of the 100 largest economies in the world are now corporations; 300 multinational businesses control 25% of the world's assets, and as much as 40% of world trade now occurs within these top multinationals. With their disproportionate power, big businesses now wield a tremendous ability to shape our social landscape, and the author impresses the importance of 'Social Response Capitalism,' an approach that emphasizes a business's 'social brand' as well as the price and quality of their product or service. While the concepts are fascinating, the shifts in tone from academic to more casual create a jarring inconsistency. Still, for any reader who is a student of innovation and who seeks to understand the role of corporations in addressing global problems in the future, this is a treasure trove of provocative ideas." Publishers Weekly (Copyright Reed Business Information, Inc.)
Fifty-one of the world's top 100 economies are now corporations. More than 40 percent of world trade now takes place within multinational corporations. We now know that the world is flat, but what does that mean for the future of business and society?
Dr. Bruce Piasecki, one of the top energy and environmental consultants to companies such as Toyota, BP, Chevron, DuPont and Dow Chemical, provides a groundbreaking new work showing that social response by firms will be the new benchmark by which corporations will be judged and can drive profits.
As power moves into the hands of corporations, the world is looking to corporations instead of governments to solve its problems. The corporations that can best address social issues by creating superior products will thrive and profit in this new world.
?A rare but important vision into our future world-a robust world where 'buy and sell' decisions are made not only on the basis of price, quality and availability but also on the basis of environmental, social and economic criteria?? -Bill Sugar, Senior Director, Anheuser-Busch Corporation
?By linking environmental and social performance to product differentiation at major companies such as Toyota and HP, Bruce Piasecki has illuminated an important source of competitive advantage and stock value in the 21st century.?
-Dr. Chris Laszlo, Founding Partner, Sustainable Value Partners
"Capitalism is in the midst of profound transformation . . . [This book] will offer . . . the core principles and visionary insight you need to identify which companies will succeed in the 21st century."--from the Foreword by Patricia Aburdene, bestselling author of the Megatrends series.
Going green is no longer something businesses just do for good PR...it's the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind.
In Better Profits, Better World, leading environmental and business expert Bruce Piasecki shows that going green and solving global problems will be the new benchmark by which corporations will be judged. The corporations that can best address environmental and social issues by creating superior products will be the ones to thrive and profit in this new world.
Better Profits, Better World shows business leaders how to take hold of this vital new force in business, to improve both the world and their bottom line at the same time.
An eye-opener. Charles Osgood
A manifesto for the corporate responsibility revolution. Jay Whitehead, CRO magazine