Synopses & Reviews
The only resource with specific,hands-on guidance for greening your business
Want to take advantage of profit-enhancing opportunities while minimizing negative environmental and social impact? This practical guide shows you how to implement green business practices and gain competitive advantage through reduced costs, product and process innovation, increased productivity, and more. You'll cultivate an eco-minded workforce and manage environmental opportunities and threats at every level of your organization.
Develop your sustainability plan establish your goals, choose key performance indicators, and share your plan with stakeholders
Embark on your green journey get started by altering daily office practices, re-evaluating products and processes, and adapting your physical facilities
Get internal and external stakeholders involved stimulate buy-in from employees, develop community relationships, and collaborate with nonprofits
Assess and measure your progress identify greening standards to meet, accumulate data, and design and distribute a sustainability report to inform stakeholders of your progress
Learn by example discover how numerous green corporate visionaries met their sustainable business goals
Reap the benefits of going green improve employee morale, increase stakeholder engagement, stand out in the marketplace, and reduce your eco-footprint
Open the book and find:
Explanations about why sustainability is a profitable business model
Common frameworks that guide most sustainability efforts
Ways to create an eco-conscious work environment
Guidance on working with regulatory pressures and policymakers
Ways to link community support with your corporate message
Success stories of green businesses, small and large
Checklists, frameworks, and action items to transform your organization
Green Business Practices For Dummies provides readers with the information they need to reduce the environmental impact of the business with out reducing their bottom line. The practical and expert advice and tips presented in this title benefits business owners at all levels, from large corporations to small, family-run stores.
About the Author
Lisa Swallow, CPA, CMA, MS teaches a host of sustainable business and accounting classes a the University of Montana College of Technology. She serves as a board member on the Sustainable Business Council and Sustainable Campus Committee. Swallow has also written chapters on green marketing and business for a leading Principles of Business textbook.
Table of Contents
Part I: Sustainability: The Visionary Way to Grow a Business.
Chapter 1: What’s in It for My Company; What’s in It for My World?
Chapter 2: How Nature’s Laws Are Dictating Change.
Chapter 3: Preparing to Create Your Sustainability Plan.
Chapter 4: Creating Your Sustainability Plan.
Chapter 5: Paying Attention to Public Policy and the Regulatory Realm.
Part II: Pushing Up Your Green Sleeves: Implementation.
Chapter 6: Small Steps, Big Change: Offi ce Practices.
Chapter 7: Lean Green Product Development Machine.
Chapter 8: Looking Closely at the Brick and Mortar: Facilities.
Chapter 9: Greening Your Accounting Practices.
Part III: Involving Stakeholders in Your Sustainability Efforts.
Chapter 10: Marketing to a Greener World.
Chapter 11: Revitalizing Your Local Economy.
Chapter 12: Partnering with a Nonprofit.
Chapter 13: Greening Your Workforce and Your Human Resource Policies.
Part IV: Measuring and Reporting Results.
Chapter 14: Governing Bodies: Getting to Know the Standards and Certifi cations.
Chapter 15: Measuring Results and Tweaking Your Plan.
Chapter 16: Creating Sustainability Reports That Wow Stakeholders.
Part V: The Part of Tens.
Chapter 17: More than Ten Green Business Visionaries and Their Success Stories.
Chapter 18: Countering Ten Myths about Going Green.