Synopses & Reviews
Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production, Second Edition
is the complete guide to the entire process of print production, from early stages of conception and planning, to the technical stages of manufacturing and off press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, chromatics, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, and legal issues.
Environmental issues are also covered.
This new edition includes more than 400 new illustrations and has been expanded by over 100 pages. A practical reference to keep at your fingertips, this new edition includes:
- A complete overview of the entire graphic print production workflow
- Illustrated descriptions of techniques and applications
- Checklists and step-by-step descriptions
- Advice, tips. Guidelines and recommendations for every stage of design
- A glossary with more than 1,500 graphic terms
A Guide to Graphic Print Production, Second Editionis an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.
An introductory textbook covering all aspects of print production and manufacturing. The printed page is still the most common product of graphic design work, making it essential that designers and illustrators understand the production and printing process. And as more and more print material is finding a dual-use in electronic formats (Web, ebooks, motion-graphics using Flash, etc.), it has become even more important that designers understand the impact their design decisions have on the feasibility of re-purposing their work for various media.
About the Author
Kaj Johansson, Peter Lundbergand Robert Rybergmet when they were studying for a masters degree in Graphic Arts technology at the Royal Institute of Technology in Stockholm. All three have more than ten years of management experience from printing, prepress and production companies, as well as in Web design and design studios. Today they run Kapero AB, a consulting company that combines expertise from advertising agencies and the graphic arts industry. Kapero provides process consulting and helps companies to save money in the production of marketing communication.
Table of Contents
2. The Computer.
3. Type and Fonts.
7. Storing and Archiving.
8. Networks and Communication.
10. Review and Proofing.
11. Film and Plates.
14. Off Press Processing.
15. The Environment.
16. Graphic Production.