Synopses & Reviews
There are scores of books on the market offering "surefire" formulas for entrepreneurial success. But when it comes to turning your dreams of success into reality, who do you think is more qualified to offer an opinion-the esteemed Professor X, or Richard Branson, Bill Gates, Wayne Huizenga, and Walt Disney? And who better than Ray Kroc, Debbi Fields, and Lillian Vernon can provide solid advice and guidance on overcoming psychological obstacles to success, pitching ideas to skeptical backers, and keeping your cool in the face of adversity? The answer is clear: When you want to know what it's like from the inside out to make it in a business of your own, ask those who have done it to the max. Ask the gurus. A valuable source of inspiration and entrepreneurial know-how, The Guru Guide(TM) to Entrepreneurship provides you with an unparalleled opportunity to learn the keys to starting and succeeding in your own business-directly from the real experts. Based on top Fortune 500 consultants Joseph and Jimmie Boyett's exhaustive research, it distills the wisdom of seventy of the world's most successful entrepreneurs into straightforward, easy-to-digest lessons about everything from picking the right business and developing business plans to managing money and exploiting technology and the Internet.Here's your chance to hear what entrepreneurial lions Ted Turner, Warren Buffett, and Sony's Masaru Ibuka have to say about the "right stuff" and how to tell if you have it. From no less than Mary Kay Ash, Michael Dell, and Jeff Bezos you'll learn the secrets to coming up with, developing, and fine-tuning the "perfect" idea for a business. You'll find out how to estimate start-up costs, raise initial capital, and work with banker and venture capitalists from Home Depot's Arthur Blank, Domino's Pizza's Tom Monaghan, and Ross Perot, among others. You'll also learn what it takes to get and keep customers for life from Nike's Phil Knight, Ben & Jerry's Ben Cohen and Jerry Greenfield, Hewlett-Packard's David Packard, and more than forty other successful entrepreneurs. And, from the likes of Steve Jobs, Soichiro Honda, and Colonel Harland Sanders, you'll learn valuable lessons on finding, hiring, and rewarding great employees and motivating them to exceed customer expectations-every time.Featuring practical, motivational advice and guidance from some of the all-time greatest entrepreneurs, The Guru Guide(TM) to Entrepreneurship is a working asset no entrepreneur or aspiring business owner should be without.
"It is a working asset no entrepreneur or aspiring business owner should be without." (Eurobusiness, February 2001)
A follow-up to the successful Guru Guide "TM", this book provides entrepreneurs and would-be entrepreneurs with a clear, concise guide to the wisdom of America's leading small-business experts. The ideas of Richard Branson, Michael Dell, Bill Gates, Howard Schultz, and over sixty-five other gurus are profiled, revealing some of the most important ideas and best practices of successful entrepreneurship. Topics covered include picking the right business, marketing, managing people and money, exploiting technology, and building lasting relationships with customers.
What qualities does it take to be a successful entrepreneur?
Are some business ideas better than others, and how can I pick the one that's right for me?
How do I obtain financing to start a business? How do I write a successful business plan?
What is the secret to finding and keeping customers?
How do I find, hire, motivate, and retain great employees?
For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. The Guru Guide(TM) to Entrepreneurship is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you'll meet:
* Paul Allen, cofounder, Microsoft Corporation
* J. Walter Anderson, cofounder, White Castle
* Mary Kay Ash, founder, Mary Kay Cosmetics
* Jeff Bezos, founder, Amazon.com
* Richard Branson, founder, the Virgin Group
* Charles Brewer, founder, Mindspring.com
* Warren Buffett, owner, Berkshire Hathaway
* Ben Cohen, cofounder, Ben & Jerry's Ice Cream
* Michael Dell, founder, Dell Computers
* Debbi Fields, founder, Mrs. Fields Cookies, Inc.
* Bill Gates, cofounder, Microsoft Corporation
* Earl Graves, founder, Black Enterprise
* Steve Jobs, cofounder, Apple Computer, Inc.
* Herb Kelleher, founder, Southwest Airlines
* Phil Knight, cofounder, Nike Corporation
* Ray Kroc, founder, McDonald's Corporation
* Edwin Land, founder, Polaroid Corporation
* Charles Lazarus, founder, Toys "R" Us
* Bill Lear, founder, Lear Jet Corporation
* Tom Monaghan, founder, Domino's Pizza
* Akio Morita, cofounder, Sony Corporation
* Fred Smith, founder, Federal Express
* Thomas Stemberg, cofounder, Staples, Inc.
* Dave Thomas, founder, Wendy's International, Inc.
* Jay Van Andel, cofounder, Amway Corporation
* Sam Walton, founder, Wal-Mart Stores, Inc.
* Sam Walton, founder, Wal-Mart Stores, Inc.
Der Nachfolgetitel zu "The Guru Guide". Dieses Buch hält für Unternehmer und alle, die es noch werden wollen, eine umfassende Sammlung von prägnanten und nützlichen Geschäftsweisheiten und -Tipps von führenden Experten bereit. Beschrieben werden Ideen von Richard Branson, Michael Dell, Bill Gates, Howard Schultz und 65 weiteren Unternehmerpersönlichkeiten. Dabei werden die besten Methoden für erfolgreiches Unternehmertums zu Tage gefördert. Behandelt werden u.a. folgende Fragen: Wie findet man die richtige Branche, wie stellt man einen Geschäftsplan auf, wie finanziert, vermarktet und managt man Mitarbeiter und Finanzen, wie nutzt man die Technologie und das Internet am besten, wie baut man dauerhafte Kundenbeziehungen auf und wie - wenn das Unternehmen gut läuft - schafft man den Börsengang?
About the Author
JOSEPH H. BOYETT (email@example.com) is cofounder of Boyett & Associates (www.jboyett.com), a consulting and research firm specializing in helping companies implement state-of-the-art management and organizational practices. He has been a consultant to a number of Fortune 500 companies, including IBM, British Petroleum, Merck, EDS, and BellSouth. Dr. Boyett is the author of ten books, including Workplace 2000, Beyond Workplace 2000, and The Guru Guide(TM) (Wiley).
JIMMIE T. BOYETT (firstname.lastname@example.org) is cofounder of Boyett & Associates (www.jboyett.com). She is the coauthor of six books, including Beyond Workplace 2000 and The Guru Guide(TM) (Wiley). Boyett is a recognized expert on business process reengineering and the application of leading-edge information systems technology. Her clients have included Hartmarx, Brunswick Corporation, Burlington Industries, Methodist Hospitals, J. P. Stevens, and SouthWestern Bell.
Table of Contents
Should You Do It?
The Perfect Idea.