Synopses & Reviews
It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace
breaks down and makes sense of the global possibilities for marketing and selling crafts.
First, determine the right price for every item -- not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.
Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.
For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.
Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.
Chapin offers the second edition of this guide to marketing handmadecrafts, updated since 2010 to reflect rapid changes in the crafting community enabled by social media, as well as new publications. Alist of crafters and their websites precedes the main text, which begins with building space, creating a brand, and establishing basicbusiness practice. Marketing, blogging, community connections, publicity, and social media are covered in the next section. Finally,venues for selling--including craft fairs, online stores, physical stores, and other options--are discussed. The main text isaccompanied by frequent insert pages with quotes from crafters other than author about the topics being discussed in the chapter. Additional resources cap the end of the book.Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
Since its original publication in 2010, Kari Chapin's The Handmade Marketplace has inspired thousands of crafters around the world to find the courage and know-how they need to make money -- and even to make a full-time living -- from doing what they love best. Now, this best-selling guide has been completely revised and updated to include solid information on the latest on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists. With Kari Chapin at your side, you can live a more creative life and enjoy a lucrative career at the same time.
About the Author
Since the publication of The Handmade Marketplace in 2010 and Grow Your Handmade Business in 2012, Kari Chapin has gained national visibility as a sought-after speaker at craft business conferences and events. She also offers one-on-one creative coaching and courses online. She's known for her effective coaching style and distinctive, supportive voice, along with her strong ability to market and network.
Table of Contents
My (All New!) Creative Collective
Part 1 Getting to Know Yourself and Your Business
Chapter 1: Setting the Scene for Success
Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality
Chapter 2: Branding Your Business
Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo
Chapter 3: Establishing Basic Business Practices
What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help
Part 2 Spreading the Word -- and Images
Chapter 4: Marketing Basics
Marketing Defined, Essential Marketing Materials, Photographs are Key
Chapter 5: Your Craft Community
Making Connections, Online Communities, Reaching Out to Your Fellow Crafters