Synopses & Reviews
What's driving the market failure for women investors? Andrea Turner Moffitt, a leading thinker on women and investing, cracks the code on how to fully harness the power of the purse offering a roadmap full of tactics for winning with the biggest growth market: women.
Using a wealth of hard dataincluding findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong KongHarness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions.
Whether you're a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts, Harness the Power of the Purse is a vital resource for turbo charging growth and closing the gap for women investors.
Review
The rising financial power of women may be the most important demographic trend of the next 20 years. Andrea Turner Moffitt presents a compelling case for the new thinking that will be required to understand this emerging generation of women investors how to serve them and win their trust.”
Gregory J. Fleming, President, Morgan Stanley Wealth Management and Morgan Stanley Investment Management
Harness the Power of the Purse combines rich data with real-life stories to highlight a glaring gap between what women want from their investments and what's currently on offer. Andrea Turner Moffitt's book reveals both challenge and opportunity on an immense scale.”
Helena Morrissey CBE, CEO, Newton Investments and Founder, 30% Club
Combining story after story with well-grounded research, this book provides a simple guide for financial advisors and firms that will help crack the code to fully harness the growth potential women investors represent.”
Bernd Amlung, Head of Global Wealth Solutions and Head of Strategy and Business Development, Deutsche Bank
Harness the Power of the Purse provides insightful guidance and a tactical roadmap for financial advisors and their managers offering a deeper understanding of how to meet the unique needs of women investors.”
Kathleen Lynch, COO, UBS Wealth Management Americas
I hope every male financial advisor reads this book because prepares them for whats about to come: a new period in finance where the different needs, approaches and goals of women investors will change the face of investing itself.”
Joe Keefe, President and CEO, Pax World Management
Harness the Power of the Purse uncovers one of the most significant market growth opportunities for banks: women. I hope the financial industry pays close attention to the data and insights shared here so we can begin to see the game-changing impact women investors can have as economic powerhouses.”
Mary Ellen Iskenderian, President and CEO, Womens World Banking
"Andrea Turner Moffitts book provides data-driven support for a simple yet profound idea: aligning investments and values matters. This book will inspire individual investors who believe in market-based opportunities to create positive societal impact, while providing financial services professionals with an understanding as to why their clients, especially women, are seeking opportunities to invest in this way. And we will all be better off for it."
Bruce Usher, Former CEO of EcoSecurities and Director of the Tamer Center for Social Enterprise, Columbia Business School
Synopsis
Women in the US exercise decision-making control over $11.2 trillion of investable assets and 62% of women in the US, UK, China, Hong Kong, Singapore, and India identify as the primary source of household assets. Yet, a majority (53%) of female wealth in these markets is unmanaged by an advisor and, according to new research from the Center for Talent Innovation (CTI), closing the gap will require, in part, correcting industry perceptions of women as a monolithic market. The book, Harness the Power of the Purse: Winning Women Investors, draws a nuanced picture of female investors around the world.
About the Author
Andrea Turner Moffitt, a former investment banker and hedge fund analyst, is a senior vice president at the Center for Talent and Innovation, a leading global think tank. As a managing director at Hewlett Consulting Partners, she advises companies on realizing growth opportunities in diverse markets. She is also the founder of Wealthrive, a start-up platform empowering women to be confident investors.