Synopses & Reviews
Health Industry Communication: New Media, New Methods, New Message Is A One-Of-A-Kind Textbook And Fills A Critical Gap In The Literature For Communications Students As Well As Students Of Health Administration And Public Health. Featuring Best Practices And Case Studies From Notable Practitioners, The Chapters Offer A 360-Degree View Of The World Of Health Communication As Well As A Look At Special Topics That Impact Health Communicators. Four Sections Cover Over 25 Topics--Contributed By Authors From Both Private And Public Health Organizations--In Institutional Communication And Marketing, Consumer Communication And Social Marketing, Communication To Achieve Policy Change, And Media And Measurement. Some Of The Unique Topics Include Building A National Brand In Pediatric Healthcare, Contributed By An Author From A Well-Known Children's Hospital; And A Look At Efforts To Achieve Federal Policy Change Through Advocacy And Communication. Review The Complete List Of Topics At Www.Jblearning.Com, Keyword: Hicks.
Synopsis
Health Industry Communication: New Media, New Methods, New Message is a one-of-a-kind textbook and fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communication as well as a look at special topics that impact health communicators.
Four sections cover over 25 topics--contributed by authors from both private and public health organizations--in Institutional Communication and Marketing, Consumer Communication and Social Marketing, Communication to Achieve Policy Change, and Media and Measurement. Some of the unique topics include "Building a National Brand in Pediatric Healthcare," contributed by an author from a well-known children's hospital; and a look at efforts to achieve federal policy change through advocacy and communication. Review the complete list of topics at www.jblearning.com, keyword: Hicks.