Synopses & Reviews
Synopsis
Health promotion is an increasingly central tenet in health professionals' lives. It has come into the public eye as the subject of party politics and policy, but where does the movement come from?
This book brings together views from a range of subjects, some not always associated with health promotion, such as marketing or communication theory. Others, such as social policy of psychology may have obvious connections to make; here the implications for practice are discussed fully for the first time. The volume adds up to a timely reflection on the state of health promotion today and will provide practitioners and academics alike with a clearer undersanding of a discipline at the frontier of contemporary policy and practice.
Table of Contents
Health promotion, disciplinary developments / Gordon MacDonald and Robin Bunton --Psychology and health promotion / Simon Murphy and Paul Bennett --What is the relevance of sociology for health promotion / Nicky Thorogood --Epidemiology and health promotion / Andrew Tannahill --Contribution of eduction to health promotion / Katherine Weare --Health promotion as social policy / Robin Bunton --Health promotion and the politics of integration / Dominic Harrison --Using economics in health promotion / David Cohen and Janine Hale --Communication theory and health promotion / Gordon MacDonald --Social marketing and health promotion / Craig Lefebvre --Health promotion theory and its rational construction / Don Rawson --Introducing ethics to health promotion / Alan Cribb and Peter Duncan --New genetics and health promotion / Sarah Cunningham-Burley and Amanda Amos.