Synopses & Reviews
Synopsis
The new edition of the book readers call the bible for advertising
Hey Whipple, Squeeze This, 6th Edition, offers an eye-opening take on a rapidly evolving industry. Creativity--while critical--is no longer enough to succeed in advertising. Hey Whipple provides you with the necessary tools to navigate the field's changing digital landscape and move your career forward. From learning how to tell brand stories to creating content on Instagram, YouTube, and TikTok, previous editions of this book have captured the imagination of up-and-coming advertising stars and established voices for over 20 years. In this fully updated edition, you'll explore:
- How advertising has changed over the last five years and how to change with it
- How to turn a good idea into a great campaign and work effectively in all media channels
- How to protect your work and succeed in the industry without sacrificing your ideals
Perfect for early-career advertising professionals and students of media, communications, content creation, and writing,
Hey Whipple, Squeeze This remains the gold standard reference to help you turn out impressive and compelling work.
Synopsis
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity--while critical--is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you're new to the business or a practicing professional.
In this full updated edition, you'll explore:
- How to employ the traditional concepting techniques today's creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180˚ against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.