Synopses & Reviews
While the job of a sports agent is simple in principlefind the best contracts, endorsements, and sponsorships for clientsin practice it is a tricky and often confusing profession. This thorough volume provides essential information and invaluable hints on every aspect of the sports agent career path, with topics addressed including how to create and verify watertight legal contracts; how to draft and negotiate successful marketing, merchandising, licensing, and sponsorship deals; and how to act as both a good agent and a good personal adviser. Tips on acquiring new clients and keeping all parties happy as your clientele expands round out this indispensable resource.
In its simplest form, a sports agent is an individual or company who represents a sportsperson. Their job is to get better contracts, better endorsements, better sponsorships, and better deals. The problem, however, is so much money flooding professional sports today, and human greed, which can lead to conflicts of interest. This is a practical, down-to-earth guide that reveals the secrets behind the art of being not just a good sports agent, but a good, honest sports agent. Topics include an analysis of what it is to be an agent; the difference between a good and bad agent; contracts and regulations; marketing, merchandising, licensing, and sponsorship deals; the art of negotiation; the role of the lawyer as agent and adviser; and keeping the clients happy.
About the Author
Mel Stein is the author of How to Succeed as a Sports Agent and the biography Chris Waddle.