Synopses & Reviews
Take charge of your career and learn what it takes to truly become a Mega-Producer real estate agent - in just five years! In this book Bob Herd has compiled his 31 years of knowledge and experience in the real estate industry along with personal interviews from four mega-producing agents to offer you first-hand advice on what it takes to sell $30M to $120M of residential real estate a year. Whether you are new to the real estate business or an experienced agent that wants to take your career to a much higher level - Bob Herd gives you a working blueprint that will help guide you through a career you may have never dreamed possible.
About the Author
Robert L. Herd has significant experience in real estate office management having been a licensed California broker since 1974 and holds the Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS), and Graduate, REALTORS Institute (GRI) designations. Following his first management position in Burlingame, CA, he opened his own company, a Century 21 franchise and earned every honor Century 21 offered over the next several years. He later sold the company in the mid 80's and began working as a branch manager for one of the larger residential firms eventually managing over 84 sales associates at one time. Bob has held Branch Manager positions for three of the top California companies including Coldwell Banker, Cornish and Carey and Fox and Carskadon where he also held a Regional Manager's position prior to its sale to the National Realty Trust. Bob is currently a branch manager for Coldwell Banker Residential Brokerage and can be contacted at firstname.lastname@example.org.
Table of Contents
1. Common Traits of Mega-Producers 2. Getting Started 3. Transitioning from General Sales to Niche Marketing 4. Marketing and Advertising 5. Building Your Team 6. Support from Your Company 7. Partnerships 8. The Business Plan 9. Day-to-Day Operations 10. Selling Your Business 11. 2004 Income and Expense Statement 12. Conversations with Mega Producers Appendix A: Sample Marketing and Sales Materials from Mega-Producers Appendix B: About the Author Index