Synopses & Reviews
From the inventor of lateral thinking — an exciting new way to develop your thinking skills, make yourself interesting, and so change your life.
People spend a fortune on their appearance — cosmetics, plastic surgery, diets — everyone is trying to be more attractive. But theres an easier way to become a beautiful person. No matter how you look, if you have a mind thats fascinating, creative, exciting — if youre a good thinker — you can be beautiful. And it doesnt necessarily come from being highly educated, or even from having a great personality; its about using your imagination and expanding your creativity.
In clear, practical language, de Bono shows how, by applying lateral and parallel thinking skills to conversation, we can improve our mind. By learning how to listen, make a point, and manoeuvre a discussion, we can become creative and more appealing — more beautiful.
“Highly recommended.” —The Good Book Guide
“One of the worlds greatest thinkers has found a miracle cure for people in search of lasting health and beauty. And it costs no more than the price of a paperback.” —Sunday Review
“The master of creative thinking.” —Independent on Sunday
Using clear, practical language, de Bono shows that by applying lateral and parallel thinking skills to your conversation you can improve your mind. By learning how to listen, make a point or manoeuvre a conversation, you can become creative and more appealing.
Despite the modern day emphasis on physical appearance, there is an easier way to become a desirable person rather than dieting or buying expensive clothes. Regardless of outer appearance, if people have minds that are fascinating, creative, and excitingif they are good thinkersthey can be beautiful. The clear, practical instructions in this guide demonstrate how applying lateral and parallel thinking skills to conversation can improve the mind. The greatest impact is made on others through speech, and by learning how to listen, make a point, and maneuver a discussion, anyone can become more imaginative, more engaging, and more beautiful.
From the inventor of lateral thinking, this is an exciting new way to develop thinking skills and enhance your appeal. An accessible guide which marks a major relaunch of de Bono including press coverage and conferences.
About the Author
Dr Edward de Bono is widely regarded as the leading world authority in the direct teaching of creative thinking. He has written sixty-three books with translations into thirty-seven languages. Dr de Bono is the originator of the term “Lateral Thinking” and now has a network of 923 trainers in twenty-eight countries around the world teaching his methods in business.