Synopses & Reviews
Back in the olden days—youknow, circa 2004 or so—artists and craftspeople had to drag their portfolio and wares to galleries and craft shows, and popularity in the local market didn't mean an end to your day job. But thanks to Etsy, a website that connects makers of handmade products and crafts with buyers, those same artisans can now market and sell their goods to a worldwide network of motivated shoppers.
Etsy.com is the newest tool of the arts and crafts trade, and How to Make Money Using Etsy is your instruction manual. To date, the site has attracted over 400,000 sellers who collectively have sold over30 million items, generating more than $180.6 million in revenue.
Whether an Etsy newbie or a veteran seller, you'll get a step-by-step guide to running a successful Etsy shop. Successful Etsian Tim Adam leads you through the Etsy community, including the forum, where fellow Etsians offer support and critiques vital to defining your brand; the Etsy Storque blog; and the Etsy Teams, like-minded sellers who help promote each other's work.
Mastering your craft is only step one in developing a successful Etsy brand. You'll learn how to:
- Properly set up your Etsy shop and start listing your handmade goods
- Develop a good keyword and search engine optimization strategy
- Create compelling blog content to drive traffic to your Etsy shop
- Promote your brand through Facebook and Twitter
In a world where nearly everything has been made by machine, the demand for handcrafted goods is growing. You know how to make the products—now master the age-old craft of making money.
In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more than $180.6 million in revenue. The only resource of its kind, How to Make Money Using Etsy
--written by Tim Adam who has successfully been selling his products all over the world through his Etsy shop since 2007--guides readers step-by-step through the many stages of selling online. How-to topics include:
- Establish your Etsy shop
- Effectively photograph your products
- Post your products to optimize visibility and increase sales
- Brand your business
- Use social media like blogs, Twitter, and Facebook to connect with buyers and grow your business
"If you want to learn solid techniques to get noticed online, spend time with expert Etsy seller, Tim Adam. Tim is up on the latest how-tos, plus his passion to share his knowledge will get you motivated and improve your online presence and sales."Alison Lee, host of CRAFTCAST
"Tim Adam is a real voice for the handmade community online, always atthe cutting edge of news, ideas, andprogress. His information and communication style have made him an authority on successto a whole new generation of artists andcrafters. Tim seeks to combine innovationwith the age-old art of crafta beautiful combination."Tara, Scoutiegirl.com
"I met Tim on the Etsy forums in early 2008, when he was working on Vol. III of The Handbook to Handmade. At the time, I felt as if I had hit a pulse, a heartbeatinto Etsy. How right I was! Tim has been in the rightplace at the right time and has skyrocketed past all ofus! In flight, he brought me up to speed on the basics, startingwith copy/paste. We moved on to the 'how tos' of blogging, virtual links, Google Analytics, and keywords for my Etsyshops to be on the top of the search engines, Facebook, Twitter,Handmadeology, and most important, linkingeverything back to Etsy. I am delighted for Tim'stremendous success, and, even more so, to call him'friend.' "Amy Lilley, Amy Lilley Photography (Etsy seller)
About the Author
Timothy Adam teaches people how to use Etsy.com through his web- site Handmadeology.com. He is a self-taught metal artist and modern metal furniture designer, and since 2007, his products have sold around the world through his successful Etsy shop.
Table of Contents
Chapter 1 All About Etsy.
Etsy Defined - Etsy terms you should know.
The Etsy Community.
Chapter 2 Getting To Know You and Your Product.
Basic product questions.
Marketing and Branding.
General Online Selling.
Chapter 3 Your Etsy Shop Set up.
Working through Your Etsy.
Chapter 4 Listing Your First Item.
Where is the Etsy title tag found?
Chapter 5 Four-Step Game Plan For More Views.
Chapter 6 Advanced SEO For Your Etsy Shop.
Keyword research and placement.
Global Monthly Searches.
Key Phrase Evaluation.
Increasing your Google Rank with Quality Backlinks.
Chapter 7 Handmade Blogging Essentials.
Essentials for Blogging in the Handmade Scene.
20 Tips for Handmade Blogging Success.
Top Blogger Interview Sum-up.
20 Tips Expanded.
Chapter 8 Twitter For Etsy Sellers.
Quick Twitter Terms You Should Know.
Quick Twitter Overview..
Chapter 9 Facebook For Handmade.
Fan Page versus Personal Profile.
Fan Page versus Facebook Groups.
Promoting Your Products and Links on Facebook.
Promoting Your Facebook Fan Page.
Chapter 10 Top Etsy Seller Interviews.
About the Author.