Synopses & Reviews
"Stop fretting about selling in a soft market. It's not IF you can sell your house that matters . . . it's WHAT you should do (and NOT do) to get it sold quickly. And Bill nails the WHAT in this must-read book."
—Alexis McGee, author and publisher of foreclosures.com
"This great book shows sellers how to move their property in today's softer markets. VERY creative and right-on for sellers to sell quicker and for more money."
—Wendy Patton, bestselling author and real estate broker
"Brilliant advice for selling your house fast for the best possible price."
—Gary Licata, appraiser and author
SELL YOUR HOUSE EVEN WHEN THE MARKET'S DEAD!
Stop sweating! You can find a buyer for your home and you can get a good price, even when the market is down and your mortgage is up. All you need is a good plan and the motivation to make it happen for yourself. You can't just sit back and wait for a buyer. You have to go out there and find one.
In this practical, life-saving guide, real estate wiz William Bronchick offers a proven plan for finding a buyer using aggressive marketing techniques, advertising, repairs and upgrades, home staging tactics, and a wealth of other creative, effective strategies. It's time to stop whining and start doing something different. You can take control of the process and win. Here's how:
Develop a customized plan for action
Be aggressive and market your home to potential buyers
Set the perfect price for a quick sale
Prepare your house and make a killer first impression
Use owner financing as your secret weapon
Negotiate terms that help everyone win
Use the "round robin" auction method
This comprehensive, practical guide comes complete with real-world examples, as well as resources, checklists, and forms that make selling simple, fast, and profitable. If you've got the guts and the drive to do it yourself, this is the ultimate guide for getting the best price possible—fast.
Tactics and strategies for getting the best price in a stagnant market
With a slowing real estate market combined with a possible recession, selling a home can be difficult. Many homeowners owe more than the value of their homes but can't afford their mortgages. In this challenging real estate environment, it's not enough to simply list a home and wait; motivated sellers actually have to sell their homes. Through aggressive marketing techniques, advertising, strategic repairs and upgrades, home staging, and many other creative and effective tactics, homeowners can finally stop whining about the market and do something different--like finally sell their home. For struggling homeowners who have the guts to do it right and do it themselves, this is the ultimate guide to getting the best price as fast as possible.
William Bronchick (Aurora, CO) is CEO of Legalwiz Publications, as well as an attorney, entrepreneur, speaker, and coauthor, with Robert Dahlstrom, of the bestselling book, Flipping Properties: How to Generate Instant Cash Profits in Real Estate (978-1-4195-3551-2). He is also cofounder and President of the Colorado Association of Real Estate Investors.
In a slow real estate market, selling your house can be difficult– especially if you owe more on your mortgage than your house is worth. In times like these, it's not enough to simply list your home and wait; you actually have to sell your home. This practical, important book shows you how to use marketing techniques, advertising, repairs and upgrades, home staging, and other creative, effective tactics to get your house sold fast— no matter how bad the market is.
The real estate market is freezing up and it has become difficult to sell a house. But is there something you can do about it? Dropping the price until you get it sold it one way to do it. Real Estate guru William Bronchick has a better solution - SELL the house. It’s amazing that even in a difficult market, most sellers don't sell
their houses. They advertise houses, they list houses, but they don't SELL houses. In a good market you can rest on your laurels, but in a soft market you have to be willing to do something different. Stop whining about the slow market and start SELLING your house! This book explains how to use all the strategies at your disposal when you want to sell your home in a tough market, including:
- Thoroughly researching your competition
- Pricing aggressively
- How to finance the sale of your home when your buyers can’t get a bank loan
- How to sell when the house is worth less than you owe
- Aggressive marketing techniques
- How to auction your home
- Staging your home
- Making strategic repairs and upgrades
- And many more
About the Author
is CEO of Legalwiz Publications, as well as an attorney, entrepreneur, speaker, and coauthor of the bestselling book, Flipping Properties. He is also cofounder and President of the Colorado Association of Real Estate Investors. For more information, please visit www.legalwiz.com.
Ray Cooper is a real estate broker and investor with over twenty years and 1,500 successful real estate deals under his belt.
Table of Contents
CHAPTER 1 Attitude Is Everything in a Down Market.
CHAPTER 2 How to Research Your Competition and Learn Your Market.
CHAPTER 3 The Secret of Effectively Pricing Your House for a Quick Sale.
CHAPTER 4 Preparing to Show Your House for Sale—You Only Get One Chance to Make a Good First Impression.
CHAPTER 5 The Best Offense Is a Good Defense—Getting Your Information Organized.
CHAPTER 6 Choose the Right Agent or Sell It Yourself—Which Is Right for You?
CHAPTER 7 Owner Financing—Your Secret Weapon in a Soft Market.
CHAPTER 8 The Right Way to Do an Open House.
CHAPTER 9 Negotiating the Deal—You’ve Got a Buyer, So Don’t Blow it!
CHAPTER 10 It’s Been Several Months and It Hasn’t Sold—Try the Round-Robin Auction Method!
CHAPTER 11 Help, My House Is Worth Less than I Owe!
CHAPTER 12 Review and Action Plan.
APPENDIX A: COST OF VARIOUS PROFESSIONALS.
APPENDIX B: CHECKLIST OF REPAIR/REPLACEMENT ITEMS.
APPENDIX C: COMPS SHEET ANALYSIS FORM.
APPENDIX D: STAGING CHECKLIST.
APPENDIX E: SAMPLE ADS AND SIGNS FOR LEASE/OPTION OR OWNER FINANCING.
APPENDIX F: OPEN HOUSE SIGN-IN SHEET.
APPENDIX G: ROUND ROBIN BID SHEET—CASH SALE.
APPENDIX H: ROUND ROBIN BID SHEET—OWNER FINANCED SALE.
APPENDIX I: STATE-BY-STATE LIST OF COMMONLY USED SECURITY LIEN.