Synopses & Reviews
Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: write a business plan find start-up capital find your ideal locale renovate the space manage cash flow promote and grow your new business attract and retain artists and clients hire and manage staff represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.
About the Author
Edward Winkleman began his career in the art world with a series of guerilla-style exhibitions organized in New York and London under the name 'hit and run'. In 2001 he co-founded Plus Ultra Gallery in the Williamsburg district of Brooklyn, New York. He was a founding member and the first president of the Williamsburg Gallery Association and an early member of the New Art Dealers Alliance. Moving into Manhattan's gallery district in Chelsea in 2006, he changed the name of the gallery to Winkleman Gallery. The gallery's exhibitions have been reviewed in the New York Times, Artforum, Art in America, Flash Art, the New Yorker, TimeOut New York, and Art on Paper, among others. Winkleman has participated in art fairs such as ARCO, Art Chicago, Pulse, Year 06, Aqua, and NADA. He is the author of an eponymous blog about the art world and politics and a contributing editor to the international blog Art World Salon. He lives in New York City.