Synopses & Reviews
When it comes to investing in commercial real estate, it's easy to make a mistake...so why risk it? Improve your chances of success with a book researched, lived, and written by a master of commercial real estate: Craig Coppola. Craig has navigated the markets, ridden economic ups and downs, and bought and sold countless commercial projects - and he's mastered the world of brokerage, leasing and investing.
Readers will learn how to set their own commercial investment goals and create a plan to achieve them, see opportunities with new "real-estate eyes," perform due diligence on a property with minimal cost, use a proven step-by-step process for evaluating properties to weed out losers and showcase winners, and traverse the minefield of letters of intent and contracts.
"Coppola steps in to write this latest in the 'Rich Dad' book series and although it offers many of the formulaic ingredients that usually make the series successful, this one reads more like an infomercial for real estate investment. Coppola does his best to make his credentials known early on, declaring on the first page that he was six-time 'Office Broker of the Year.' Yet facts Coppola offers to convince readers to invest in real estate aren't necessarily factual ('There's a pride of ownership in real estate that you don't get when you own stocks') and bring into question his agenda. Still, Coppola employs the helpful tools often found in the series, such as fill-in-the-blank worksheets, in addition to his own helpful spreadsheets, key points, and sample letter of intent. Still, the book's premise of 'nine weeks to making an offer' plan is an overestimation of the audience's ability to accomplish what will likely take much longer. (Apr.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
About the Author
R. Craig Coppola is the top producing office broker in Lee and Associates 35 year history, as well as one of the Founding Principals of Lee and Associates Arizona. He has completed over 3,500 lease and sale transactions over the past 30 years, totaling a value in excess of $3,500,000,000. Craig is among the very few less than 40 worldwide who has earned the top three designations in the real estate industry: CCIM, CRE and SIOR.
How to Win in Commercial Real Estate is Craigs first book and his second, The Art of Commercial Real Estate Leasing, is scheduled to publish in the fall of 2014.
Craig served as NAIOP Chapter President of the Year in 2003, the highest personal honor given by the largest real estate development trade association (National Association of Industrial and Office Properties). In addition, he has been awarded NAIOPs office broker of the year six times. Craig is also a Past Chairman of the Southwest Chapter of CRE (Counselors of Real Estate). CRE is a trade organization representing the finest real estate consultants for over 50 years.
A third generation Arizonan and father of four remarkable children, Craig holds a Bachelors Degree in Finance from Nicholls State University and a Masters Degree in Business Administration from Arizona State University. He and his wife are active within the Phoenix community and Craig is a sough-after national speaker on real estate and motivational topics.
"Craig is the most experienced and the smartest person I know when it comes to commercial real estate. He is my go-to expert." - Robert Kiyosaki, Author of Rich Dad Poor Dad; Investor and Entrepreneur
Winner of the 2015 Best First Time Author Award, National Association of Real Estate Editors (NAREE)..The Author was given this award by the judges, noting it is " a helpful guide for getting started in a complicated and intimidating field..."