Synopses & Reviews
Fountain Pensand#151;The Super-Pen for Our Super-MenLadies! Learn to Drive! Your Country Needs Women Drivers!
Do you drink German water?
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When Britain declared war on Germany in 1914, industrious companies wasted no time in seizing the commercial opportunities presented by the conflict. Without TV or radio, newspapers provided one of the few ways in which the British public could get reliable news of the war. To cater to their rising readerships, advertising emerged as the new science of sales, growing increasingly sophisticated throughout the war years in both visual presentation and psychological appeal.
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The Huns Have Got my Gramophone! collects some of the most compelling and cleverly worded original advertisements created between 1914 and 1918. Many of the advertisements are aimed at women, from fearless guard dogs promising protection while husbands are away to soaps and skin creams for and#147;beauty on duty.and#8221; Others use the power of patriotism to push new products for men, including and#147;officersand#8217; waterproof trench coats,and#8221; and one young officer writing in the Times attests to the coatsand#8217; superior weather resistance by boldly asserting that heand#8217;d leave his sword behind before he left his Burberry. Together, the advertisements collected in the book reveal how advertisers sought to create new markets for products that took into account social change throughout the course of the conflict.
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Featuring a range of products, from clothing, cigarettes, and invalid carriages to motorcycles and portable Decca phonographsand#151;the and#147;ideal gramophone for active serviceand#8221;and#151;the book offers a new and unexpected source of historical information and an intimate glimpse of a nation at war.
Review
and#8220;Cigarettes, gramophones, even guard dogs. There was nothing that the Great War didn't provide a good excuse to buy.and#8221;
Review
andquot;A great little book.andquot;
Synopsis
This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It focuses on a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918.
Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for and#145;beauty on dutyand#8217;. At the same time, menand#8217;s tailoring evolved to suit new conditions. Aquascutum advertised and#145;Officersand#8217; Waterproof Trench Coatsand#8217; and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat.
Synopsis
Fountain Pens--The Super-Pen for Our Super-Men
Ladies Learn to Drive Your Country Needs Women Drivers
Do you drink German water?
When Britain declared war on Germany in 1914, industrious companies wasted no time in seizing the commercial opportunities presented by the conflict. Without TV or radio, newspapers provided one of the few ways in which the British public could get reliable news of the war. To cater to their rising readerships, advertising emerged as the new science of sales, growing increasingly sophisticated throughout the war years in both visual presentation and psychological appeal.
The Huns Have Got my Gramophone collects some of the most compelling and cleverly worded original advertisements created between 1914 and 1918. Many of the advertisements are aimed at women, from fearless guard dogs promising protection while husbands are away to soaps and skin creams for "beauty on duty." Others use the power of patriotism to push new products for men, including "officers' waterproof trench coats," and one young officer writing in the Times attests to the coats' superior weather resistance by boldly asserting that he'd leave his sword behind before he left his Burberry. Together, the advertisements collected in the book reveal how advertisers sought to create new markets for products that took into account social change throughout the course of the conflict.
Featuring a range of products, from clothing, cigarettes, and invalid carriages to motorcycles and portable Decca phonographs--the "ideal gramophone for active service"--the book offers a new and unexpected source of historical information and an intimate glimpse of a nation at war.
About the Author
Amanda-Jane Doran is a freelance writer and lecturer whose current work includes cataloging Victorian illustrated books in the Royal Academy Library.Andrew McCarthy is a freelance writer focusing on military and transport history. He has worked as a film editor for the BBC and coproduced the documentary Toys for the Boys for Channel Four.
Table of Contents
Introduction
Trench Coats
Food and Drink
Women and Motor Vehicles
Medicines
Cameras and Photography
Military Gadgets
Charitable Appeals
Gramophones
Ladies' Fashions
Fountain Pens
Soap and Skin Cream
Military Outfitters
The Practical Patriot
Nursing Equipment
Motor Vehicles
Cigarettes and Tobacco
Sources and Acknowledgements
Further Reading