About the Author
A contributing editor for Playboy
, Jonathan Littman is the coauthor of The Ten Faces of Innovation
. He has also written two nonfiction books about famous computer hackers, The Watchman
and The Fugitive Game
Marc Hershon is a branding expert who has dreamt up names for countless hit products, including BlackBerry, Swiffer, Pentium, and Dasani. He is also a comedy veteran who has worked closely with Jerry Seinfeld, Dana Carvey, Paul Reiser, and Robin Williams.