Synopses & Reviews
“A book about your brain that should make you think—twice.”
—Alvin Toffler, New York Times bestselling author of Future Shock
In his book iBrain: Surviving the Technological Alteration of the Modern Mind, Gary Small, one of Americas leading neuroscientists, explores the remarkable evolution of the human brain caused by todays constant technological presence. Co-written with Gigi Vorgan, Dr. Smalls iBrain separates the digital natives from the digital immigrants, and suggests that the Internet—with its virtually limitless wealth of news and information—is radically altering the way young minds are developing and functioning. In this era of Google, Facebook, and YouTube, Gary Smalls iBrain is an essentially important guide to understanding the astonishing impact of this new brain evolution on our society and our future, as well as a warning of its potential dangers—ADD, social isolation, Internet addiction, etc.
Their insights are extraordinary, their behaviors unusual. Their brains—shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication—are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?
In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?
While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain—with its Technology Toolkit—equips all of us with the tools and strategies needed to close the brain gap.
About the Author
Dr. Gary Small is director of the UCLA Memory and Aging Center at the university's Semel Institute for Neuroscience & Human Behavior. He is also professor of psychiatry at UCLA's David Geffen School of Medicine. His research, supported by the National Institutes of Health, has made headlines in the Wall Street Journal, New York Times, and USA Today. Scientific American magazine named him one of the world's leading innovators in science and technology. Dr. Small lectures throughout the world and frequently appears on Today, Good Morning America, PBS, and CNN. He has written five books, including the New York Times bestseller The Memory Bible.