Synopses & Reviews
Who Are You? We live in a hyperconnected world. The devices we surround ourselves with and utilize everyday have changed the way we send and receive information and interact with others. For human beings that are literally wired for a physical world and physical connections, the immersion into virtual and artificial worlds represents a profound shift that is transforming our daily lives, our view of others and our sense of self. The authors documented the experience with hundreds of hours of interviews and then expanded their study to 5,000 consumers across the United States: rural, urban, suburban, Millennial, Gen X, Boomer, teenagers, college students, couples, parents and mid-lifers What emerges is a fascinating portrait of how the technology and connections we rely on everyday are changing the way we view ourselves and others.
Section 1: The 3-P Model of Identity After speaking with and studying the subjects the authors developed the 3-P Model of Identity. Presentation, Protection and Preference – how they influence one another to create an identity that captures the thinking shared by respondents across our study
Section 2: The Universal Laws Section 2 of the book delves into the universal laws substantiated by thousands of consumers in the study. The laws represent the entry point for understanding individuals in a virtual world – whether as ourselves or as consumers.
Section 3: Identity Though the Life Stages This section describes how consumers view their identity and with that their security, particularly as they mature through critical life stages from childhood to adulthood and what consumers face in attempting to properly define and sustainably preserve themselves as their real and virtual worlds collide.
Who Are We Becoming? While technology alone does not define us, it frees us to explore ambitions, relationships and passions as we simultaneously discover who we are. And, for that reason, it also plays a part in helping us fulfill who we ultimately become.
Synopsis
Explore the intersection of technology and identityDoes technology cause a shift in how we perceive our relationships and ourselves?
To find the answer, global communications leader Alcatel-Lucent commissioned an extensive research study. Subjects crossed geographic, generational, socioeconomic, and cultural boundaries. Hundreds of hours of documented observation and interviews with real people led to the fascinating conclusions in these pages. While technology will never define us, this study reveals how profoundly it influences the way we define ourselves.
In this book, you will:
Explore the 3-P Model, a construct of identity derived from the presentation of one's self-image, how one approaches the protection of things valued, and preferences among the virtual world's myriad choices
Understand how technology affects trust
Delve into the universal laws of learned helplessness, illusion, and recall
Examine how technology affects identity at different stages of life
Meet the real people whose views and experiences shaped this book
Synopsis
Fascinating results of a comprehensive study by Alcatel-Lucent on how technology affects our identityTelecommunications giant Alcatel-Lucent conducted an extensive research project examining how technology affects everyday life. The results of that study are revealed in this intriguing book, supported with short biographies of some of the subjects and filled with actual comments from respondents. From sociological, psychological, and technological perspectives, the book reveals how technology influences the way people of all generations define themselves in a hyper-connected, networked world.
- Explores the 3-P Model, a construct of identity derived from the presentation of one's self-image, how one approaches the protection of things valued, and preferences among the virtual world's myriad choices
- Examines the ever-shifting value of trust between individuals and the brands we love
- Focuses on key issues like privacy and security, and consumer expectations of corporations and governments
- Drawn from hundreds of hours of documented observation and interviews with real people across geographic, generational, socioeconomic, and cultural boundaries
Whether your interest lies in sociology, psychology, marketing or technology, Identity Shift examines the impact of living in an age where virtually all of our personal information and interactions with others can be available with the click of a mouse.
Synopsis
Explore the intersection of technology and identity Does technology cause a shift in how we perceive our relationships and ourselves?
To find the answer, global communications leader Alcatel-Lucent commissioned an extensive research study. Subjects crossed geographic, generational, socioeconomic, and cultural boundaries. Hundreds of hours of documented observation and interviews with real people led to the fascinating conclusions in these pages. While technology will never define us, this study reveals how profoundly it influences the way we define ourselves.
Coverage includes:
The 3-P Model of Identity
Presentation: The Mirror Image
Protection: Exposing the Blind Spots
Preference: The (Un)Conscious Filter of (In)Finite Choice
The Universal Laws
The Law of Learned Helplessness: Failure Is the Only Option
The Law of Illusion: Lie to Me
The Law of Recall: Taking It from the Top
Rationalization: Finding Harmony in the Discord
Identity through the Life Stages
Teenage Growing Pains
Emerging Adulthood: In Search of the Ideal
The "Meet" Market
The Parent Puzzle
The Midlife Rebirth
Who Are We Becoming?
Whether your interest lies in sociology, psychology, marketing or technology, Identity Shift examines the impact of living in an age where virtually all of our personal information and interactions with others can be available with the click of a mouse.
About the Author
Allison Cerra is Vice President of Marketing Communications and Public Affairs for Alcatel-Lucent in the America’s Region with more than 15 years of telecommunications experience in marketing, sales, and product management.
Christina James is the Director of Solutions Marketing at Alcatel-Lucent with 15 years experience in marketing and communications in the technology sector. Allison and Christina authored The Shift: The Evolving Market, Players and Business Models in a 2.0 World, 312 pages, January 2011, self-published by Alcatel-Lucent. Alcatel-Lucent (Paris, France corporate; Murray Hill, NJ U.S. hdqrtrs) has 77,000 employees and operations in more than 130 countries with global reach.
Table of Contents
Prologue: Who Are You? xvii
Part 1: The 3-P Model of Identity 1
Chapter 1: Presentation: The Mirror Image 3
Chapter 2: Protection: Exposing the Blind Spots 13
Chapter 3: Preference: The (Un)Conscious Filter of (In)Finite Choice 25
Chapter 4: Trust: Meeting at the Crossroads of Identity 37
Part 2: The Universal Laws 49
Chapter 5: The Law of Learned Helplessness: Failure Is the Only Option 51
Chapter 6: The Law of Illusion: Lie to Me 63
Chapter 7: The Law of Recall: Taking It from the Top 75
Chapter 8: Rationalization: Finding Harmony in the Discord 87
Part 3: Identity Through the Life Stages 99
Chapter 9: Teenage Growing Pains 101
Chapter 10: Emerging Adulthood: In Search of the Ideal 113
Chapter 11: The "Meet" Market 125
Chapter 12: The Parent Puzzle 139
Chapter 13: The Midlife Rebirth 153
Epilogue: Who Are We Becoming? 163
Appendix: Through the Lens of Research 173
Citations189
Index201