Synopses & Reviews
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper in the 21st century and beyond. In Good to Great, the most widely anticipated management book of the year, Jim Collins presents nothing less than a recipe book on how to make a good company great. Following the success of his international blockbuster Built to Last, where he and co-author Jerry Porras discovered the secrets of companies that were outstanding at their founding and then sustained greatness, Collins wondered what could be done for the company that is good or mediocre at best? He questioned whether there have been companies that started weak and finished strong, and if so, what can be said about these companies that might help managers turn a mediocre organization into a great one? So Collins and his research team undertook a massive five year study of every company that has made the Fortune 500 since the advent of that listing in 1965, and has crafted a book as practical and insightful as BUILT TO LAST. This exclusive deluxe box set brings together the two most important business books of the last decade from Jim Collins, the leader in modern business theory.
When we hear such expressions as feelings of inferiority and insecurity, striving for self-enhancement and power, woman's revolt against her feminine role, the oversolicitous mother, the dethronement of the first-born, the need for affection; when maladjustment is spoken of as self-centeredness, psychological health as other-centeredness; psychiatry as the science of interpersonal relations, neurotic symptoms as ego-defenses and forms of aggression, to mention only a few instances—we are meeting ideas in which Alfred Adler was the pioneer from 1907, the date of his first important publication, until his death in 1937.
The purpose of the present volume is to make Adler's contributions to the theory and practice of psychology available in a systematic and at the same time authentic form. To this end we made selections from his writ- ings and organized them with the aim of approximating the general presentation of a college textbook. Because every word in the main body of the work is Adler's, the outcome of our efforts, if we have been successful, should be the equivalent of a textbook by Adler on Individual Psychology, the name which he gave to his system.
About the Author
Alfred Adler is an Austrian psychologist, founder of the school of individual psychology.