Synopses & Reviews
This acclaimed volume provides a strong, multidisciplinary foundation for individual and family clothing choices as it balances theory with actual applications. The authors present a broad base of knowledge at an introductory level for readers' general education—unlike other books, which focus more narrowly on the needs of fashion professionals. Packed with activities, learning objectives, illustrations, and photographs, this user-friendly book meets the needs of future fashion professionals. The authors address fashion and personal appearance issues such as influences on consumer clothing selection, target market influences, cultural, socio-psychological and physical influences, design elements and principles applied to clothing, and consumer clothing selection issues such as fit, quality, care and planning. For fashion professionals and others interested in the fashion industry.
About the Author
Suzanne G. Marshall
is an Associate Professor and Area Coordinator of the Fashion Merchandising and Design area of the Family and Consumer Sciences Department at California State University, Long Beach, California. She received the B.S. from the University of Georgia in Clothing and Textiles, the M.S. from Oklahoma State University in Fashion Merchandising, and the M.A. and the Ph.D. from the University of California, Los Angeles, in Higher Education/Organizational Change. She has worked in the fashion industry as a manufacturer's educational representative and in retail management, and has taught at Bauder College and Saddleback College. She is one of the authors of Merchandising Mathematics for Retailing
and has also published in the areas of women's leadership, organizational culture, assessment, creative teaching, and retail training. She was selected as a faculty intern for the J.C. Penney Company. Dr. Marshall has done research in various apparel manufacturing companies in the Los Angeles area studying the design and manufacturing process, management, leadership, and product development. She is a member of the international Textiles and Apparel Association, the American Association of Family and Consumer Sciences, the Costume Society of America, Gamma Sigma Delta Honor Society, and Pi Lambda Theta Honor Society.
Hazel O. Jackson received the B.S. degree in Home Economics Education from Tennessee State, the M.A. in Social Psychological Aspects of Textiles and Clothing from Michigan State University, and the Ph.D. in Home Economics from the University of Tennessee, Knoxville. She studied at the University of California, Los Angeles, and has taught at Morris Brown College, Pepperdine University, Tennessee State University, and The Ohio State University. Currently Dr. Jackson is a Full Professor at California State University, Long Beach. She has published in a variety of areas including aging and apparel consumption; textile legislation, care, and recycling; and advertising and store choice. Her current research includes cultural perspectives of dress and assessment of student learning outcomes. She has served on the ASTM Institute for Standards Research on the Development of Body Measurements, as a peer reviewer for the Family Economics Review, and as a peer review panelist for the USDA's Office of Higher Education Programs. She received the Sphinx and Mortar Board Award for excellence in teaching at The Ohio State University. She is a certified Home Economist. She is a member of the American Association of Family and Consumer Sciences; the International Federation of Home Economics; the International Textiles and Apparel Association; and Phi Delta Gamma, Graduate, Kappa Omicron Phi, Omicron Nu, and Alpha Kappa Mu Honor Societies.
M. Sue Stanley has the B.A. in Home Economics from California State University, Chico, the M.S. in Clothing and Management from the University of Arizona, and the Ph.D. in Clothing, Textiles, and Merchandising from Oklahoma State University. She has taught at Pima College, Bakersfield College, and California State University, Long Beach. She currently serves as Chair of the Department of Family and Consumer Sciences at California State University, Long Beach. She has published in the areas of school uniforms, textiles, the role of Home Economists, and children and apparel perception. She has received an Outstanding Service Award at CSULB and the John Skinner Fellowship. She is a member of the American Association of Family and Consumer Sciences; the American Association for Higher Education; the Costume Society of America; the International Textile and Apparel Association; and Phi Omicron Upsilon, Kappa Omicron Nu, Epsilon Epsilon Epsilon, and Phi Beta Kappa Honor Societies.
Mary F. Kefgen is a Professor Emeritus at California State University, Long Beach. She received the B.S. from Iowa State University in Home Economics and the M.A. from New York University in Home Economics. She also studied at Oregon State University, Traphagen School of Fashion, and the Fashion Institute of Technology. She has done textile research in India and Southeast Asia. She was the recipient of a Ford Foundation Grant to participate in the Oklahoma State University project in Bangladesh. She has taught in Germany and France and was selected to teach in Ethiopa with the Agency for International Development Teacher Corps. Ms. Kefgen is a member of the Costume Council of the Los Angeles County Art Museum, the Textile Group of Los Angeles, and Omicron Nu Honor Society.
Phyllis Touchie-Specht received her B.S. in Home Economics from Oregon State University and her M.A. in Home Economics from California State University, Long Beach. She modeled professionally and had a daily fashion/food/talk show for KIEMTV, Eureka California. Retired from the faculty of Mt. San Antonio College, Walnut, California, she has served twice as Academic Senate President and was named Outstanding Faculty Member in 1998. She is Fellow of the International Textiles and Apparel Association and the Costume Society of America. She is a member of Fashion group International, the Costume Council, and the Los Angeles County Museum of Art.
Table of Contents
I. INFLUENCES ON CONSUMER CLOTHING SELECTION. 1. Target Market Influences.
2. Fashion Industry Influences.
3. Cultural Influences.
4. Socio-Psychological Influences.
5. Physical Influences.
II. DESIGN ELEMENTS AND PRINCIPLES APPLIED TO CLOTHING SELECTION. 6. Space, Form, Shape and Line.
9. Principles of Design.
10. Design Elements and Principles Applied to Fabric Design.
III. CONSUMER CLOTHING SELECTION ISSUES. 11. Clothing Fit.
12. Clothing Quality.
13. Clothing Care.
14. Wardrobe Planning.
15. Clothing Purchasing.