Synopses & Reviews
' This best-selling book gives readers a close look at the fashion industry from the professional designer\'s viewpoint. It contains clear and comprehensive coverage and excellent illustrations that examine fashion through the decades and trends of the times. KEY TOPICS Each chapter links stylishly updated visual images with relevant concepts. Coverage of the role of computers and digital technology are integrated into every phase of the design and production process .This reference covers business practice, vocabulary, and industry resources. For economic development researchers profiling the apparel industry, reporters who cover the fashion industry, PR and marketing people new to the fashion arena, and lawyers in civil cases related to apparel production and copyright issues. '
ENTER THE EXCITING WORLD OF FASHION with an insider's view of the business and creative aspects of designing apparel. Dynamic illustrations and photographs reinforce the clearly written text. Vocabulary, creative exercises and discussion questions reinforce student learning. NEW TO THIS
Table of Contents
(NOTE: Each chapter includes a summary, a review, and discussion questions.
I. THE BUSINESS OF DESIGN. 1. The Apparel Manufacturer.
2. What Does a Designer Do?
3. Sources of Inspiration.
4. Designing a Successful Garment.
5. Organizing of a Line.
II. MATERIALS. 6. Fabricating a Line.
7. Kinds of Trims and Their Uses.
III. SPECIALITY DESIGN CATEGORIES. 8. Children's Wear.
9. Men's Wear.
IV. APPAREL CATEGORIES. 10. Tops and Coats.
13. Sportswear and Pants.