Synopses & Reviews
As Dan Nimmo notes in his introduction, Inside Political CampaignS≪/i> endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
Based upon the authors' research and professional campaign experience, this work presents the theoretical areas upon which political consultants draw when making strategic and tactical decisions in political campaigns.
Includes bibliographical references (p. -260) and index.
About the Author
KAREN S. JOHNSON-CARTEE is Professor of Advertising and Public Relations and Speech Communication at The University of Alabama.GARY A. COPELAND is Professor of Telecommunication and Film and Speech Communication at The University of Alabama.
Table of Contents
Series Foreword by Robert E. Denton, Jr.
Introduction by Dan Nimmo
The Evolution of Political Campaigning
Modern Political Communication Consulting
Understanding the Public Opinion Process in the United States
Understanding Political Leadership
Political Communication Effects
Political Communication Research Methods and Applications
Legal and Ethical Considerations