Synopses & Reviews
As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it.
Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work.
In this book, the authors:
- Define the unique characteristics of interactive projects
- Explain the importance of emotional intelligence in the workplace
- Discuss communication techniques that help teams work together more efficiently
- Outline a process and specific deliverables that clarify how to think about critical aspects of a project
- Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch
Review
"At last, the interactive project management book I've been waiting for! With humor, wisdom, and glorious common sense, the authors tackle not just process but the people you depend on for success. Stands head and shoulders above any other book that's been written on the topic." — Kristina Halvorson, Author of
Content Strategy for the Web
“Nancy and Meghan take the drudgery out of process and put heart and intention into it. They make a usually dry topic easy to understand.” – Dondeena Bradley, Vice President, Nutrition Ventures, PepsiCo
"Clockwork's process made our site redesign not only manageable, but educational and refreshingly open. They were engaged partners, and expected the same from our team, too. At every step, there was structure, organization, and purpose, which are invaluable qualities for anyone and everyone working on interactive projects." – Jennifer Chrisler, Executive Director, Family Equality Council
Synopsis
We--the digital geeks of the world--have to take responsibility for our own projects, processes and values. Creating a website or an app isn't the only goal. Finding and executing the right solution to our clients' problem is the goal. It's not about producing something, it's about producing the right thing. This book will be useful for everyone who works (or is going to work) on interactive projects because it's about more than tasks, steps and phases. It's a methodology and way to think about productive projects. The process is the right combination of detail and flexibility--robust enough to work, but simple enough to execute without over-administration or over-documentation.
Synopsis
An engaging, straightforward guide to Interactive Project Management and the value it can bring to companies and project teams.
Synopsis
As an industry, interactive is different. While the work entails elements of software development, marketing, and advertising, it's neither purely technical nor traditional "agency" work. Because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide, and the methods of delivery vary.
Enter the Geek Girls Guide. Nancy Lyons and Meghan Wilker don't just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management helps clients, agencies, and industry professionals better understand the critical role of the interactive project manager, and presents a collaborative, people-focused approach to delivering high-quality digital work. This concise volume helps build understanding across all stakeholders in interactive work, and most importantly, it won't put you to sleep.
About the Author
Nancy Lyons works at the intersection of technology, community, and people. She empowers and motivates teams of technologists and creatives as the President and CEO of Clockwork Active Media.
Meghan Wilker specializes in using strategy, technology, and process to bring people and products together. As VP, Managing Director at Clockwork Active Media she drives projects to produce engaging digital solutions. Together they’re the Geek Girls Guide, a duo dedicated to demystifying technology for audiences everywhere through extensive public speaking, writing, and online dialogue.
Table of Contents
Introduction
About the authors
CHAPTER 1 The Interactive Industry
CHAPTER 2 Interactive Project Management
CHAPTER 3 Emotional Intelligence
CHAPTER 4 Communication
CHAPTER 5 The Process
CHAPTER 6 Project prep
CHAPTER 7 Project definition
CHAPTER 8 Project Production
CHAPTER 9 Project Staging
CHAPTER 10 Project Launch
CHAPTER 11 Project Closure
Index