Synopses & Reviews
This book offers an accessible and engaging introduction to the business environment, covering the economic, political, social, legal, cultural, technological and financial dimensions to provide a comprehensive overview of the global environment within which businesses operate.
Review
"In this excellent new edition, Morrison provides a beautifully written, comprehensive introduction to the business environment. Reorganized and updated, the text is now even more accessible, informative and thought provoking. It remains the best available foundation textbook for students studying any aspect of International Business." - Jennifer Lane Lee, University of Liverpool, UK
"An up-to-date, comprehensive and accessible textbook that fully meets the challenges of teaching international business." - David Sunderland, University of Greenwich, UK
Synopsis
This new text, designed for introductory level business environment courses, offers the most comprehensive and the most international coverage of the subject especially on the changing global and technological environments. Written in a very student-friendly style it also includes numerous pedagogical features to assist learning including learning outcomes, web alert boxes, case studies (full and mini), key concepts, summary boxes, review questions, and assignments.
About the Author
JANET MORRISON, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK.
Table of Contents
Introduction
PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT
Introduction to the Business Enterprise
Globalisation and the Business Environment
PART II: ECONOMIES AND MARKETS
National Economies in the Global Environment
International Trade and Global Competition
Strategies for Globalisation
PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT
Cultural and Social Environments
Political Environments
Legal Environments
PART IV: GLOBAL ISSUES AND BUSINESS
Financial Markets
Technology and Innovation
Ecology and Climate Change
Ethics and Corporate Social Responsibility
Conclusions: Globalisation Revisited