Synopses & Reviews
Equip your students with Internet Research knowledge using this practical user-friendly book from the Illustrated Series. New edition features vastly expanded coverage of social media search, with an entire unit now dedicated to the topic. Explores how to use social media meta search engines to find information from multiple social media sites simultaneously. Additional emphasis on evaluating the value, veracity, and reliability of content found online. Continued attention to Boolean search and the use of other advanced search operators to maximize the efficacy of Internet research. Streamlined coverage of specialty searches and the use of subject directories, using state-of-the-art search techniques.
Equip your students with Internet Research knowledge using this practical, user-friendly book by the Illustrated Series. Designed to meet the needs of users from a broad range of experience levels, this book provides essential information about Internet Research, including topics on search toolbars, searching the social web, intelligent search agents, and finding, evaluating, and citing online sources!
About the Author
Melissa S. Barker (B.A. in public relations/advertising, Gonzaga University) is the social media strategist for Oregon Public Broadcasting, where she designs and oversees the implementation of social media branding for the organization. She has coauthored four leading-edge textbooks, including Internet Research Illustrated, fifth, sixth and seventh editions, all bestsellers, as well as Social Media Marketing: A Strategic A Katherine T. Pinard has over 20 years experience writing and editing books about computers and applications. She has co-authored or contributed to ten books published by Course Technology and has edited over 50 titles for the company, as well as numerous titles for other publishers. She lives in Massachusetts with her husband and three children.
Table of Contents
Unit A: SEARCHING THE INTERNET EFFECTIVELY. Understanding Internet Search Tools. Creating an Internet Research Strategy. Identifying the Right Keywords. Performing a Basic Search . Adding Keywords. Phrase Searching . Understanding Evaluative Criteria . Evaluating Web Pages. Citing Online Resources. Unit B: CONSTRUCTING COMPLEX SEARCHES. Understanding Boolean Operators . Narrowing the Search with the AND Operator. Expanding the Search with the OR Operator. Restricting Queries with the AND NOT Operator. Use Multiple Boolean Operators. Searching with Filters . Combining Boolean Operators and Filters. Using Advanced Search Operators. Using Metasearch Engines. Unit C: FINDING SPECIALTY INFORMATION. Understanding Specialty Information. Finding People and Places. Locating Businesses. Searching Periodical Databases. Finding Government Information. Finding Online Reference Sources. Browsing a Subject Guide. Searching a Subject Guide. Using a Specialized Search Engine. Unit D: SEARCHING THE SOCIAL WEB. Understanding social media search. Searching social networks. Navigating the blogosphere. Scanning microblogs . Searching video and photo sharing sites. Searching Social News Sites and Article Directories . Finding solutions with Q&A sites. Using Social Media Meta Search Engines.