Synopses & Reviews
Into Africa: A Guide to Sub-Saharan Culture and Diversity provides valuable advice for those who are interested in doing business or working with organizations in sub-Saharan Africa, for professors of African studies, for trainers and development assistance professionals and for anyone else who wishes to learn more about this dynamic part of the world.
In this thorough, lively and carefully researched book, authors Yale Richmond and Phyllis Gestrin explore the complex cultures of contemporary Africa and bring them to life. This book examines the significance of community, ethnicity and language when doing business and establishing professional relationships in African countries. In addition, it explores regional differences, offers detailed guidelines for conducting workshops and training programs in Africa and examines issues that reflect the complex interrelationships involved. Into Africa is the perfect companion for anyone wishing to gain a more rounded perception of Africa and its diverse cultures.
Synopsis
"Into Africa" examines the significance of culture, community, ethnicity, and language when establishing relationships or doing business in African countries. This second edition includes new material on politics and business practices and the continuing threat of HIV/AIDS.
Synopsis
Across the globe, Africa is seen as the final frontier for economic development and has experienced renewed attention from both Western and Eastern nations, particularly in the last decade. The U.S., India, China and parts of Europe have all increased foreign direct investment in Africa, and yet the complexity and diversity of this vast continent pose risks and challenges for those investments.
For more than a decade, Into Africa has provided valuable advice to those who are interested in traveling to, living in or working in sub-Saharan Africa-businesspeople, human rights and development workers, diplomats, academics and trainers-and anyone else who seeks a better understanding of the cultural characteristics of this dynamic part of the world.
With depth and sensitivity, Into Africa examines the effects of community, ethnicity and language on doing business and establishing professional and personal relationships in African countries. The book explores regional differences, offers detailed guidelines for conducting training programs in Africa and examines issues that reflect the complex relationships involved. This new and expanded edition of Into Africa brings a fresh view on sub-Saharan Africa, showing how the nations of Africa have adapted to Western ways while retaining their cultural traditions and diversity.
Authors Yale Richmond and Phyllis Gestrin explore contemporary Africa in great depth, discussing increased trade with the U.S. and Europe, the role of politics and business, changes in mass communication and the continuing threat of HIV/AIDS. A thorough, lively and carefully researched book, Into Africa is the perfect companion for anyone wishing to gain a more rounded perception of Africa and its diverse cultures.
Synopsis
"An invaluable source for anyone wanting to experience Africa. The authors begin with a subject of unimaginable scope and somehow make it concise and comprehensible ... a truly magnificent work for both scholar and novice." - Warren M. Robbins, Founding Director Emeritus, National Museum of African Art, Smithsonian InstitutionAcross the globe, Africa is seen as the final frontier for economic development and has experienced renewed attention from both Western and Eastern nations, particularly in the last decade. The U.S., India, China and parts of Europe have all increased foreign direct investment in Africa, and yet the complexity and diversity of this vast continent pose risks and challenges for those investments.
For more than a decade, Into Africa has provided valuable advice to those who are interested in traveling to, living in or working in sub-Saharan Africa - businesspeople, human rights and development workers, diplomats, academics and trainers - and anyone else who seeks a better understanding of the cultural characteristics of this dynamic part of the world.
With depth and sensitivity, Into Africa examines the effects of community, ethnicity and language on doing business and establishing professional and personal relationships in African countries. The book explores regional differences, offers detailed guidelines for conducting training programs in Africa and examines issues that reflect the complex relationships involved. This new and expanded edition of Into Africa brings a fresh view on sub-Saharan Africa, showing how the nations of Africa have adapted to Western ways while retaining their cultural traditions and diversity.
Authors Yale Richmond and Phyllis Gestrin explore contemporary Africa in great depth, discussing increased trade with the U.S. and Europe, the role of politics and business, changes in mass communication and the continuing threat of HIV/AIDS. A thorough, lively and carefully researched book, Into Africa is the perfect companion for anyone wishing to gain a more rounded perception of Africa and its diverse cultures.
Synopsis
The must-have companion for anyone wishing to gain a more rounded perception of Africa and its diverse cultures.