Synopses & Reviews
Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.
Synopsis
Tomorrow's managers are off to a strong start with this best-selling, comprehensive tour through the fascinating and challenging related fields of the hospitality industry. Written in an upbeat style by an author with substantial industry experience,-this full-color edition offers an enlightening overview of the industry's many facets.
It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management.
For individuals interested in a hospitality industry career.
Table of Contents
Part 1 INTRODUCTION
Chapter 1 Welcome to the Hospitality Industry
Chapter 2 Careers in Hospitality
Chapter 3 Tourism
Part 2 LODGING
Chapter 4 The Hotel Business
Chapter 5 Rooms Division Operations
Chapter 6 Food and Beverage Operations.
Part 3 RESTAURANTS AND MANAGED SERVICES
Chapter 7 The Restaurant Business
Chapter 8 Restaurant Operations
Chapter 9 Managed Services
Chapter 10 Beverages
Part 4 RECREATION, GAMING ENTERTAINMENT AND ASSEMBLY MANAGEMENT
Chapter 11 Recreation, Theme Parks and Clubs
Chapter 12 Gaming Entertainment
Chapter 13 Meetings, Conventions / Exhibitions and Event Management
Part 5 OPERATIONAL AREAS OF THE HOSPITALITY INDUSTRY
Chapter 14 Leadership and Management
Chapter 15 Hospitality Marketing
Chapter 16 Human Resources Management
Chapter 17 Accounting, Finance and Cost Control
Chapter 18 Hospitality Information Technology
Glossary.
Index.