Synopses & Reviews
Discover how Hollywood celebrities and multinational corporations host with style the most-talked-about, celebrated parties and special events: by sending a captivating invitation.
Marc Friedland and his company, Creative Intelligence, create invitations that go well beyond noting the date, time, and place. Their unique designs and clever wording raise anticipation, set the party's tone, demand a "must attend" response, and leave the guest with a treasured memento long after the event is over. Drawing upon one-of-a-kind pieces created for his star-studded client list, including Kenny G, Quincy Jones, Dustin Hoffman, and many others, Marc offers his secrets and tips to every type of party thrower. Whether you are hosting an at-home bridal shower, sending moving announcements, or organizing a fund-raising gala, invitations by Marc Friedland will answer any question, from ones on calligraphy styles to others about thank-you note etiquette. And since each chapter is devoted to life's most celebrated occasions--births, anniversaries, weddings, holidays, and more--it is easy to tailor an invitation to the specific needs of an event and its host. Striking color photographs capture Marc's trademark style and unusual approach, making this book a pleasure to read and refer to for years, and parties, to come.
Never again worry that no one will show up at your important event. Learn the Art of inviting from the most widely respected invitation designer working today. With Invitations by March Friedland, you can announce your next celebration with style.
Synopsis
Every event, from the biggest to the smallest, from charity balls to dinners at home, needs the right invitation. It should set the tone, create excitement, provide the essential details, and elicit a "yes" response.
Marc Friedland's Los Angeles business, Creative Intelligence, has made such invitations for a long list of high-profile, image-conscious corporations and celebrities, from Paramount to Elton John. Marc Friedland Invitations, graced with beautiful photographs and elegant ideas, lets party-throwing readers create their own beautiful, attention-getting invitations, whether they're working with a professional printer or desktop software.
While numerous books provide advice on party planning, decorating, and cooking, no other book focuses on just the invitation: the host's only chance to make the right first impression.
About the Author
Marc Friedland heads America's premier company for social marketing, Creative Intelligence, which has created invitations and visual branding for hundreds of corporate clients, celebrities, and charitable organizations, including Universal Studios, Rita Wilson and Tom Hanks, the Museum of Contemporary Art, and many others. Friedland also designs a retail collection sold by Neiman Marcus, Bergdorf Goodman, and other fine stationers across the U.S. His work has been featured in InStyle, Vogue, Premiere, and the New York Times. He lives in Beverly Hills, California.