Synopses & Reviews
Lessons on life and business, from the founder of the Rainforest Café. As a burgeoning businessman in the 1980s, Steven Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true, even turning his home into a rainforest--complete with indoor waterfall, life-size replica of an elephant and 40 tropical birds--in order to have a prototype to show potential investors. Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilizing creativity to achieve their dreams.
Schussler distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons-from self-branding to developing strategic partnerships to giving recognition where recognition is due-can work in larger corporations. Just like his famous themed restaurants, Schussler's insights provide entertainment, education, and ample food for thought for all business people aspiring to their next level of success.
"A bright pep talk for aspiring entrepreneurs."--Kirkus Reviews [F]un, inspiring, and full of sound business advice.” --Donald J. Trump Entertaining and inspiring, a must-read for aspiring entrepreneurs!”Harvey Mackay, Author of the #1 New York Times best-seller Swim with the Sharks without Being Eaten Alive It's a Jungle in There is an easy-to-read book that imparts wisdom on the art of how to turn 'no' into 'yes'. This book should be required reading for all entrepreneurs at any stage of their career.” Lee Iacocca, Former CEO and Chairman of the Board of Chrysler Corporation
Lessons on life and business, from the founder of the Rainforest Café--now available in paperback.As a burgeoning businessman in the 1980s, Steve Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true. Drawing from his own triumphs, he now distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons—from self-branding to developing strategic partnerships—can transform larger corporations.
"A bright pep talk for aspiring entrepreneurs."--Kirkus Reviews “[F]un, inspiring, and full of sound business advice.” --Donald J. Trump
About the Author
Steven Schussler is founder and CEO of Schussler Creative, Inc. a company that creates theatrical environments for attractions, restaurants and retail stores worldwide. He founded the Rainforest Cafe, which holds the record as one of the top-grossing restaurant concepts in the US. Schussler has also held executive positions in the television and radio broadcast industry, selling radio and television air time for networks, independent and cable television throughout the US. For more information, see www.schusslercreative.com.