Synopses & Reviews
No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform withand#160;passion
and#151;at the top of their game.
Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers ofand#160;It's Not What You Sayand#160;will discover how to:
- Use the rule of three to win any audience over
- Prepare so you can be yourself and#150; but better
- Embrace the unknown and conquer any fear
Capturing a life timeand#8217;s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become aand#160;courageous, memorable, stand-outand#160;speaker.
"This noted ad-man is here to tell you that ambition, not just mere ability, is the key to success in his world. ... Arden is punchy and memorable about 'failing better next time.'" i-D magazine
"British adman Paul Arden`s semi-parodic study in self-help is as funny as it is provocative..." Radar
"deliciously rich" Chicago Sun-Times
"Please forgive my enthusiasm this month for quoting Paul Arden extensively, but his wisdom has recently inspired me.... This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible." PAPER magazine
"Talented but timid? This noted ad‐man is here to tell you that ambition, not just mere ability, is the key to success in his world ... Arden is punchy and memorable about ’failing better next time’." – i-D
"Saatchi and Saatchi creative legend‐turned‐director Paul Arden has committed his considerable wit and creative thinking to paper in a handy‐sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self‐help guides favored by buttoned‐down businessmen, It’s Not How Good You Are, It’s How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought‐provoking pearls of wisdom." – Shots
"Chapters such as It’s Right to be Wrong, Have you Noticed How the Cleverest People at School Are Not Those Who Make It In Life? and Do Not Seek Praise, Seek Criticism are accompanied by an entertaining collection of photos and illustrations. Get it and you’ll never think the same way again." – Shots
"The former creative director of Saatchi and Saatchi teaches readers how to smash down life’s impossible barriers using a fresh combination of wit, smart thinking, and horiffic mistakes. Outrageously genius." – The Good Book Guide
". . .A wonderful book by one of the most brilliant men I have ever met. . . I met him when he worked as creative director at Saatchi and Saatchi and he was simply inspirational – as is this practical, unpretentious little book." – Amanda Platell
"...Deliciously rich paperback..." – Chicago Sun‐Times
"British adman Paul Arden’s semi‐parodic study in self‐help is as funny as it is provocative..." – Radar
"Who is this guy Arden anyway? Please forgive my enthusiasm this month for quoting Paul Arden extensively, but his wisdom has recently inspired me. Arden was the creative director of Saatchi and Saatchi from 1977–1992, and his tiny new book out in May, It’s Not How Good You Are, It’s How Good You Want to Be (Phaidon , $7.95), packs a big punch. This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible." – PAPER magazine
It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.
This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes.
About the Author
Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isnt, well, common. Paul Arden began his career in advertising at the age of 16. Formerly Creative Director at Saatchi and Saatchi, he is responsible for some of Britains best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and famous slogans which include "The Car in front is a Toyota" and "The Independent: It Is Are You?" In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestl and Levis.
Table of Contents
If You Cant Solve a Problem Its Because You Are Playing By the Rules
Give Yourself Some Spin
And Now for a Commercial Break
You Dont Have to be Creative to be Creative
Credits and Acknowledgements