Synopses & Reviews
New York Times
bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It!
and The Thank You Economy
with a fresh spin, Jab, Jab, Jab, Right Hook
is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook” — their next sale or campaign thats going to knock out the competition. Even companies committed to jabbing — patiently engaging with customers to build the relationships crucial to successful social media campaigns — want to land the punch that will take down their opponent or their customers resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices — content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
In this guide for entrepreneurs and practitioners in marketing,advertising, and business, digital and social media consultant Vaynerchuk uses plain language and a humorous tone while setting outclear guidelines for developing strategic storytelling content targeted to specific social media platforms. Much of the book isdevoted to one-page analyses of successful and less-successful examples, in chapters devoted to specific platforms: Facebook,Twitter, Pinterest, Instagram, Tumblr, and emerging social networks such as Vine and Snap Chat. The examples are illustrated with real-life color photos and screenshots.Annotation ©2014 Book News, Inc., Portland, OR (booknews.com)
About the Author
Gary Vaynerchuk is a serial entrepreneur who has revolutionized the way people look at interacting with their communities. While building his family's local liquor store into a national industry leader, he observed the extraordinary potential of what he has dubbed the Thank You Economy. As a consultant, he introduced those same principles into the business world at large, with successful applications in sports, consumer packaged goods, and retail. Askmen.com named Gary to its list of the Top 49 Most Influential Men of 2009, and he was included in BusinessWeek's list of the Top 20 People Every Entrepreneur Should Follow.