Synopses & Reviews
Paris is renowned as the greatest fashion capital in the world. It has a rigid and tightly controlled system that non-western designers have difficulty penetrating. Yet a number of the most influential Japanese designers have broken into this scene and made a major impact. How? Kawamura shows how French fashion has been both disturbed and strengthened by the addition of "outside" forces such as Kenzo Takada, Issey Miyake, Yohji Yamamoto, Rei Kawakubo, and Hanae Mori. She considers many other key questions the fashion industry should be asking itself. Does the system facilitate or inhibit creativity? Has it become preoccupied with the commercial projection of "product images" rather than with the clothing itself? And what direction will French fashion take without Saint Laurent, Miyake and Kenzo? This is the first in-depth study of the Japanese revolution in Paris fashion and raises provocative questions for the future of the industry.
About the Author
is Assistant Professor of Sociology, Fashion Institute of Technology.
Table of Contents
Clothing and Fashion * Fashion Culture in France * Fashion Dominance in France: History and Institutions * The Modern Fashion System in France since 1868 * The Global Diffusion Mechanism of Fashion: Past and Present * Social and Technical Differences among Haute Couture, Demi-Couture and Prêt-à-Porter * Interdependence between Japanese Designers and the French Fashion System * The Japanese Fashion Phenomenon in Paris since 1970 * Type I: Kenzo--Complete Assimilation into the French Fashion System * Type II: Rei Kawakubo, Issey Miyake, and Yohji Yamamoto--Construction of the Avant-Garde Japanese Fashion * Type III: Hanae Mori--Attainment of the Ultimate Designer Status * Paris as the Battlefield of Fashion