Synopses & Reviews
"In this thought-provoking work, entrepreneur and inspirational speaker Gunderson takes aim at the social 'brainwashing' and financial planners and institutions that are constricting Americans' financial freedom and undermining their abilities to prosper with misguided and dangerous advice. The author debunks various investment 'myths' offering a fresh look at 401(k) 'fallacies' and 'false beliefs' ('high risk = high returns'). In a book studded with anecdotes and historical tidbits, Gunderson excels in his description of the prevalent psychological beliefs that hinder success: the 'scarcity mindset' in which financial success is understood as a zero-sum game; the American equation of happiness with prosperity; and the misconception that money holds power. In appeals more befitting a self-help guide than financial primer, the author argues that individuals need to embrace a mindset of self-reliance and identify their 'Soul Purpose.' In the vein of The Secret and the classic Think and Grow Rich, Gunderson suggests that prosperity is a state of mind from which value and wealth flow. Readers will find his assault on traditional financial nostrums fresh, eye-opening and emboldening. (July)" Publishers Weekly (Copyright Reed Business Information, Inc.)
Our culture is riddled with destructive myths about money and prosperity that are severely limiting our power, creativity, and financial potential. In 'Killing Sacred Cows, ' Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for individuals. Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Yet most people are held captive in their financial lives by misinformation, propaganda, and the lack of knowledge. Through well-reasoned arguments and pitiless logic, Gunderson attacks these sacred cows with revolutionary insights, such as - High returns without high risk - 'Security' without a corporate job - Debt that increases your financial productivity - Enjoying your money instead of waiting for retirement
Western culture is riddled with destructive myths about money and prosperity that are severely limiting individuals' power, creativity, and financial potential. In "Killing Sacred Cows," Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance.