Synopses & Reviews
Written for both new and established small-business owners, this nuts-and-bolts guide gives you the marketing firepower you need to satisfy customers, attract prospects, boost your profits and blast the competition. Packed with proven techniques, tips and advice, this easy-to-read guide covers every aspect of marketing, including:
- How to think like a marketing guru
- How to select the best markets for your products and services
- 4 common marketing mistakes and how to avoid them
- Tips for writing your marketing plan
- Sure-fire selling tactics that get results
Synopsis
It's a simple fact of business. Even if a company has the best products or services in the world, without smart marketing, it will never reach its full profit potential.