Synopses & Reviews
OMA-AMOs take on architecture and beyond in the world today Content
provides a rare view of the creative processes of one of architectures most famous firms, Rem Koolhaass OMA-AMO. Though it offers the fullness of a book, Content
has the format and tone of a magazine. Like a magazine, it contains articles by outside contributors, including journalists, medical writers, and cultural critics—and, to help reduce the cost to customers, the book even contains paid advertising.
In its mood and subject matter, Content reflects recent shifts in geo-politics, particularly since 9-11. The books content follows Koolhaas's expanding interests, mixing architecture with politics, history, technology, and sociology. Its subjects are diverse: Martha Stewart is interviewed in one section; the history of African communist radio is charted in another. An anthropological study of subcultures in Germanys Ruhr Valley is followed by proposals for the 2010 Shanghai World Expo. Topics are arranged according to geography: the book begins in San Francisco and travels eastwards, finally ending in Tokyo. On the way, time is spent in Brazil, Nigeria, Portugal, Russia, and China, among other places. At a time when the profession is growing increasingly introverted, Content reconnects architecture with the outside world.
About the Author
Rem Koolhaas is a co-founder of the Office for Metropolitan Architecture. Having worked as a journalist and script writer before becoming an architect, in 1978 he published Delirious New York. In 1995, his book S,M,L,XL summarized the work of OMA and established connections of contemporary society and architecture. Amongst many international awards and exhibitions he received the Pritzker Prize (2000) and the Praemium Imperiale (2003).
Brendan McGetrick is a writer and editor from the United States. Before starting Content, he collaborated with Rem Koolhaas and AMO on a special issue of Wired magazine. He is a regular contributor to several magazines and is currently working on a new book about record collecting.