Synopses & Reviews
The Lean UX approach to interaction design is tailor-made for todays web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.
Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. Youll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.
- Frame a vision of the problem youre solving and focus your team on the right outcomes
- Bring the designers toolkit to the rest of your product team
- Share your insights with your team much earlier in the process
- Create Minimum Viable Products to determine which ideas are valid
- Incorporate the voice of the customer throughout the project cycle
- Make your team more productive: combine Lean UX with Agiles Scrum framework
- Understand the organizational shifts necessary to integrate Lean UX
Lean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.
User experience (UX) design has traditionally been a deliverables-based practice, defined by wireframes, site maps, flow diagrams, content inventories, taxonomies, and mockups. But that tradition is not the best way to serve the user. With this hands-on guide, youll learn that UX is about the experience, not the deliverables, and that as a UX designer you need to focus on the product experience being created and not the documentation. By applying a set of lean design practices and principles, youll learn how to design the best product for your target audience in the most efficient way, while keeping the users needs first and foremost.
Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries Lean Startup methodology.
- Get a tactical understanding of how Lean and UX/Design can integrate successfully
- Understand why this integration has failed in the past, and learn how to avoid the pitfalls
- Break down the silos created by job titles and learn to trust your teammates despite their different skillsets/offerings
- Improve the quality and productivity of your teams, and focus on experiences as opposed to deliverables/documents
About the Author
Jeff Gothelf is a user experience designer, Lean UX advocate, frequent public speaker and blogger based in metro NYC. He has spent his career designing elegant, efficient and sophisticated experiences for clients big and small. He is currently the Director of User Experience at TheLadders.com where he helps jobseekers and recruiters make meaningful connections with each other. Previously Jeff helped shape the designs of AOL, Webtrends and Fidelity.
Table of Contents
; Praise for Lean UX; Foreword; Preface; What Is Lean UX and How Is It Different?; Who Is Lean UX For?; What's In It for You?; A Note from Jeff; A Note from Josh; From Jeff and Josh; Introduction and Principles; Chapter 1: Why Lean UX?; Chapter 2: Principles; 2.1 The Three Foundations of Lean UX; 2.2 Principles; 2.3 Wrapping Up: Principles; Process; Chapter 3: Vision, Framing, and Outcomes; 3.1 Assumptions; 3.2 Hypotheses; 3.3 Outcomes; 3.4 Personas; 3.5 Features; 3.6 Assembling Your Subhypotheses; 3.7 Conclusion; Chapter 4: Collaborative Design; 4.1 Collaborative Design in Practice; 4.2 Design Studio; 4.3 Style Guides; 4.4 Case Study; 4.5 Collaborating with Geographically Distributed Teams; 4.6 Wrapping Up: Collaborative Design; Chapter 5: MVPs and Experiments; 5.1 About MVPs and Experiments; 5.2 The Focus of an MVP; 5.3 Creating an MVP; 5.4 What Should Go Into My Prototype?; 5.5 Putting It All Together: Using a Prototype MVP; 5.6 Types of Non-Prototype MVPs; 5.7 Hybrids and Creativity; 5.8 Conclusion; Chapter 6: Feedback and Research; 6.1 Continuous and Collaborative; 6.2 Case Study: Three Users Every Thursday at Meetup; 6.3 Monitoring Techniques for Continuous, Collaborative Discovery; 6.4 Conclusion; Making It Work; Chapter 7: Integrating Lean UX and Agile; 7.1 Some Definitions; 7.2 Beyond Staggered Sprints; 7.3 Building Lean UX into the Rhythm of Scrum; 7.4 Participation; 7.5 Design Is a Team Sport: Knowsy Case Study; 7.6 Beyond the Scrum Team; 7.7 Conclusion; Chapter 8: Making Organizational Shifts; 8.1 SHIFT: Outcomes; 8.2 SHIFT: Roles; 8.3 SHIFT: New Skills for UX Designers; 8.4 SHIFT: Cross-Functional Teams; 8.5 SHIFT: Small Teams; 8.6 SHIFT: Workspace; 8.7 SHIFT: No More Heroes; 8.8 No More BDUF, Baby; 8.9 SHIFT: Speed First, Aesthetics Second; 8.10 SHIFT: Value Problem Solving; 8.11 Shift: UX Debt; 8.12 SHIFT: Agencies Are in the Deliverables Business; 8.13 SHIFT: Working with Third-Party Vendors; 8.14 SHIFT: Documentation Standards; 8.15 SHIFT: Be Realistic about Your Environment; 8.16 SHIFT: Managing Up and Out; 8.17 A Last Word; 8.18 Conclusion; ;