Synopses & Reviews
LEARNING AND BEHAVIOR: ACTIVE LEARNING EDITION, Sixth Edition, is stimulating, interactive, and filled with high-interest queries and examples that will help you succeed in your course. Based on the theme that learning is a biological mechanism that aids survival, this book embraces a scientific approach to behavior but is written in a lucid, clear language that you will find engaging and easy to understand. The workbook, which is included at the back of every text, is like having a built-in study companion! The workbook focuses on the core concepts and vocabulary presented in the text, giving you an opportunity to master the content before your next exam.
LEARNING AND BEHAVIOR, Seventh Edition, is stimulating and filled with high-interest queries and examples. Based on the theme that learning is a biological mechanism that aids survival, this book embraces a scientific approach to behavior but is written in clear, engaging, and easy-to-understand language. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
About the Author
Paul Chance received his Ph.D. in Psychology from Utah State University. He started his career as a school teacher (grades 7-9), and has been an Adjunct Instructor at the California Polytechnic State University in San Luis Obispo and at Salisbury University (Maryland). Formerly, he was Book Review Editor of PSYCHOLOGY TODAY magazine, a senior fellow of the Cambridge Center for Behavioral Studies, and a member of the Association for Science in Autism Treatment advisory board.
Table of Contents
1. Introduction: Learning to Change. 2. The Study of Learning and Behavior. 3. Pavlovian Conditioning. 4. Pavlovian Applications. 5. Operant Learning: Reinforcement. 6. Reinforcement: Beyond Habit. 7. Schedules of Reinforcement. 8. Operant Learning: Punishment. 9. Operant Applications. 10. Observational Learning. 11. Generalization, Discrimination, and Stimulus Control. 12. Forgetting. 13. The Limits of Learning.