Synopses & Reviews
This work is an examination of borderless markets where national boundaries are no longer the relevant criteria in making international marketing, economic planning, and business decisions. Understanding nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. Language is often one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 130,000 statistics are provided for over 460 language groups covering a number of social, economic, and business variables. A significant review of literature is also included.
Review
Although the volumes are valuable as a set, each volume is also complete in itself... The set is very useful as a starting point for economists, social scientists, and those interested in cross-cultural studies. It is recommended for academic libraries.Choice
Synopsis
Quantitative comparisons to be used on a global basis, focusing on over 460 language groups and the impact linguistic groups have upon such factors as economic development, demographic behavior, and general business policies. Some 130,000 statistics are provided.
Description
Includes bibliographical references (p. [417]-420) and indexes.
About the Author
PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing.
Table of Contents
Preface
Linguistic Cultures
An Introduction
Quantifying Linguistic Cultures: The Methodology
Appendix A: Linguistic Groups Across Countries
Appendix B: List of Countries
Appendix C: References: Languages of the World
Appendix D: References: International Statistics
Comparing Linguistic Cultures
Problems with Cross-Cultural Studies
Physioeconomics
A Physioeconomic Framework
Economics Across Linguistic Cultures
Demography &Sociology Across Linguistic Cultures
Cultural Resources Across Linguistic Cultures
Mineral Resources Across Linguistic Cultures
Land Resources Across Linguistic Cultures
Marine Resources Across Linguistic Cultures
Climatic Resources Across Linguistic Cultures
Select Bibliography
Index of Countries
Index of Linguistic Groups
Index of Subjects