Synopses & Reviews
- Perfect for Valentine's Day promotions.
- The Abrams Love is...book and merchandise are part of a major re-launching of a beloved brand.
- Eight other licensees (including Mighty Fine and Olivia Miller) will also be creating products in 2004. These range from dolls and statues to bedding, t-shirts, slippers, hats and frames.
- Mighty Fine's Love is... t-shirt line has been selling well at retailers such as Urban Outfitters, Hot Topic, Delia's and Wet Seal.
- Olivia Miller's Love is... slipper line has been selling well at Spencer Gifts.
- First published in The Los Angeles Times in 1970, Love is... has appeared in newspapers in over 50 countries around the world. It has been translated into 25 languages and enjoyed by over 100 million people.
- Love is... continues to appear daily in over 34 countries around the world. It is published in 58 different titles world-wide, 19 of them in the U.S. alone. It is syndicated by the Tribune Media Services and the Los Angeles Times. It appears regularly in The Los Angeles Times, The Chicago Tribune, and The Dallas Morning News, among others.
- Love is... has both nostalgic and kitsch appeal: this license will be of interest to older generations who remember the cartoon from the 1970s and 80s and younger generations who are fascinated by anything to do with the 1970s and 80s.
- In these violent times, love is an extremely marketable theme.
Synopsis
First published in
The Los Angeles Times in 1970,
Love Is... began as Kim Casali's private love notes to her husband but grew into a worldwide sensation, appearing in newspapers in more than 50 countries and becoming in the process an icon of the 1970s.
This new Love Is... book is part of a major relaunch of the unforgettable brand, which is already back in successful T-shirt and slipper lines. The cartoons have nostalgic and kitsch appeal for baby boomers, while younger generations, fascinated by '70s pop culture, will also be won over by Casali's simple truths about relationships. In addition to 365 of the most memorable Love Is... cartoons, the book contains the romantic story behind the phenomenon, the first drawing ever published, and an introduction by Kim Casali's son. With a satin cover featuring a die-cut heart, this charming volume makes a foolproof Valentine's Day gift.
About the Author
Kim Casali, a New Zealand native, began making drawings for her husband-to-be in California in 1967. The Los Angeles Times picked up the drawings for publication, and "Love is..." became a syndicated cartoon in 1970. It went on to appear in newspapers in 50 countries.