Synopses & Reviews
Subtitled: 'The Future Beyond Brands'. Kevin Roberts recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks, the creation of products and experiences that will create long-term emotional relationships with consumers. To this end, he advocates infusing brands with the fundamental Lovemark elements: Mystery, Sensuality and Intimacy.
From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a better place.