Synopses & Reviews
This very successful textbook is distinguished by a superior writing style that draws upon common reader experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of readers' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for readers. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including in-text pedagogy to help readers learn to analyze the latest economic events as reported in the Journal.
Taking a "just-in-time" approach by introducing material just as it is needed to develop an argument, MACROECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, truly leads by example. In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case studies, and a clean focused design. The text's major applications take the form of case studies that are meant to be read and therefore are integrated into the flow of each chapter. With this eighth edition, the book's well-crafted approach is enhanced with resources--such as Aplia and CengageNOW--that will help your students improve their understanding and will help you streamline tasks and save valuable time.
About the Author
William A. McEachern began teaching large sections of economic principles when he joined the University of Connecticut in 1973, and in 1980, he started offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. Professor McEachern has published books and monographs on public finance, public policy, and industrial organization, and his research has appeared in a variety of journals, including Economic Inquiry, National Tax Journal, Journal of Industrial Economics, Kyklos, and Public Choice. He is founding editor of The Teaching Economist, a newsletter that focuses on teaching economics at the college level, and of The Connecticut Economy: A University of Connecticut Quarterly Review. Professor McEachern has advised federal, state, and local governments on policy matters, and he directed a bipartisan commission examining Connecticut's finances. He has been quoted in media such as the New York Times, London Times, Wall Street Journal, Christian Science Monitor, USA Today, and Reader's Digest. He was born in Portsmouth, New Hampshire, earned an undergraduate degree with honors from Holy Cross College, spent three years in the army, and earned an M.A. and Ph.D. from the University of Virginia.
Table of Contents
1 Introduction to Economics. 0100 The Art and Science of Economic Analysis. 0200 Economic Tools and Economic Systems. 0300 Economic Decision Makers. 0400 Demand, Supply, and Markets. 2 Fundamentals of Macroeconomics. 0500 Introduction to Macroeconomics. 0600 Productivity and Growth. 0700 Tracking the U.S. Economy. 0800 Unemployment and Inflation. 0900 Aggregate Expenditure. 1000 Aggregate Expenditure and Aggregate Demand. 1100 Aggregate Supply. 3 Fiscal and Monetary Policy. 1200 Fiscal Policy. 1300 Federal Budgets and Public Policy. 1400 Money and the Financial System. 1500 Banking and the Money Supply. 1600 Monetary Theory and Policy. 1700 Macro Policy Debate: Active or Passive? 4 International Economics. 1800 International Trade. 1900 International Finance. 2000 Developing and Transitional Economies.