Synopses & Reviews
An exploration of advertising including it's history, how it works and why, written with the intent of empowering young consumers and helping them decode the messages.
Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who
Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.
Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.
Key Features: Dynamically written by an experienced media authorityConcrete examples drawn from familiar, contemporary adsThought-provoking tips and easy-to-do activities encourage critical thinking
Explains how ads are created and how they work.
Table of Contents
Ad power -- You're it! you're the bull's-eye -- Now, a newer, happier you! Advertising in disguise -- Can they do that?! -- Kid Power.