Synopses & Reviews
Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media
Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.
Synopsis
Using real case studies to emphasize the principles introduced in the book, Management Communication is an exciting and useful approach to better business and organizational communication. It discusses the fact that all communication processes in successful businesses of this new century will be fully integrated, and prepares interested readers to understand and use the techniques described for their benefit in the workplace. Taking a strategic attitude, this book comprehensively explains communication in transition, communication ethics, listening and feedback, nonverbal communication, intercultural and international communication, managing conflict, performance in business meetings, and dealing with the media. A powerful tool for readers employed in fields where successful communication skills are necessary, including executives, managers, and others in leadership positions.
Table of Contents
Chapter 1: Management Communication in Transition
Case 1.1: Odwalla, Inc. (A).
Case 1.2: Great West Casualty v. Estate of G. Witherspoon (A).
Case 1.3: Great Lakes Garments, Inc.
Chapter 2: Communication and Strategy
Case 2.1: Starbucks Corporation: Can Customers Breastfeed in a Coffee Shop?
Case 2.2: Augusta National Golf Club: Membership for Women or Staying the
Course?
Case 2.3: Taco Bell Corporation: Public Perception and Brand Protection.
Chapter 3: Communication Ethics
Case 3.1: Excel Industries (A)
Case 3.2: A Collection Scandal at Sears Roebuck & Company.
Case 3.3: The Soul of Dell: The Value of Corporate Philosophy Statements.
Case 3.4: Arthur Anderson, LLP: An Accounting Firm in Crisis.
Chapter 4: Speaking
Case 4.1: A Last Minute Change at Old Dominion Trust.
Case 4.2: Preparing to Speak at Staples, Inc.
Chapter 5: Writing
Case 5.1: Cypress Semiconductor Corporation.
Case 5.2: Farberware Products of America.
Case 5.3: Volvo of North America
Chapter 6: Persuasion
Case 6.1: The United States Olympic Committee: Persuading Business to Participate in the Olympic Movement.
Case 6.2: An Invitation to Wellness at Whirlpool Corporation.
Chapter 7: Technology
Case 7.1: Cerner Corporation
Case 7.2: Vitruvius Sportswear, Inc.
Chapter 8: Listening and Feedback
Case 8.1 (A): Earl’s Family Restaurants: The Role of the Regional Sales
Manager.
Case 8.1 (B): Earl’s Family Restaurants: The Role of the Chief Buyer.
Case 8.1 (C): Earl’s Family Restaurants: The Role of the Observer.
Case 8.2 (A): The Kroger Company: The Role of the Store Manager.
Case 8.2 (B): The Kroger Company: The Role of the Pepsi-Cola Sales Manager.
Case 8.2 (C): The Kroger Company: The Role of the Instructional Facilitator.
Case 8.3: Three Feedback Exercises.
Chapter 9: Nonverbal Communication
Case 9.1: Olive Garden Restaurants Division.
Case 9.2: Waukegan Materials, Inc.
Chapter 10: Intercultural and International Communication
Case 10.1: Oak Brook Medical Systems, Inc.
Case 10.2: LaJolla Software, Inc.
Chapter 11: Conflict Management
Case 11.1: Hayward Healthcare Systems, Inc.
Case 11.2: Dixie Industries, Inc.
Case 11.3: Hershey Foods: It’s Time to Kiss and Make Up.
Chapter 12: Business Meetings
Case 12.1: Spartan Industries, Inc.
Case 12.2: American Rubber Products Company, Inc.
Chapter 13: Meeting the Media
Case 13.1: L’Oreal USA: Do Looks Really Matter in the Cosmetics Industry?
Case 13.2: Bayer AG: Anthrax and Cipro.
Exercise 13.1: Buon Giorno Italian Foods, Inc.
Exercise 13.2: O’Brien Paint Company.
Appendix A: Analyzing a Case Study
Appendix B: Writing a Case Study
Appendix C: Sample Business Letter
Appendix D: Sample Business Memo
Appendix E: Sample Strategy Memo
Appendix F: Documentation: Acknowledging the Sources of Your Research
Appendix G: Media Relations for Business Professionals: How to Prepare for a
Broadcast or Press Interview Index