Synopses & Reviews
Writing for readers who have little or no previous exposure to management, strategy, or the healthcare industry, Moseley (health law and management. Harvard School of Public Health) uses practical, action-focused language and real-life case studies to explain principles of strategic management within the context of healthcare organizations. The text looks at the role played by key business functions, details specific strategic options, and reviews some of the popular tools for analyzing strategic situations, such as Six Sigma and SWOT. Chapters are arranged to follow the traditional strategic planning and implementation process, and objectives and study questions are included. Learning exercises call for interviews with strategic decision makers and research on strategic challenges facing real-world organizations. The text is for students pursuing a career in health care in undergraduate, business, and medical programs, and in ancillary health professions such as nursing or physician assistant. Doctors who are completing programs in business administration will also find the text helpful.
Synopsis
This Is The Definitive Textbook On Strategic Planning And Management In Health Care Organizations For Those Pursuing A Career In Health Care In Undergraduate, Business, And Medical Schools, And Ancillary Health Professions Such As Nursing Or Physician Assistant, As Well As For Established Health Care Professionals, Including Doctors, Who Are Completing Programs And Degrees In Business Administration To Prepare Themselves For Greater Involvement In The Management Of Health Care Delivery. This Book Features All The Basic Information On Strategic Planning And Management Within The Unique Context Of Organizations Concerned With The Delivery And Financing Of Health Care. It Notes The Singular Strategic Environment In Health Care, Explaining The Special Procedures And Options Available To Health Care Organizations, And Providing Real-Life Examples In The Form Of Case Studies.
Synopsis
This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, business, and medical schools, and ancillary health professions such as nursing or physician assistant, as well as for established health care professionals, including doctors, who are completing programs and degrees in business administration to prepare themselves for greater involvement in the management of health care delivery. This book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It notes the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies.