Synopses & Reviews
Synopsis
Excerpt from Managing the Men: Getting the Men Behind New Idea and Management Plans, How Factory Executives Charge Spoiled Work, Learn Men's Earning Power, Fix Wages and Award Increased Pay, Making the Force Get in on Time, Read the Rules and Pull Together
That Single' exhibit sold one idea to the Visiting salesmen during a convention. Ex pressed in a paragraph of type, it would have been read, perhaps, and remembered. But driven home in this graphic way, not only was the idea remembered; that one plan sold an idea.
General managers know the value Of this approach to a selling situation. They know that if a salesman is to sell he must himself be sold. Few apply this principle in the pro duction end of the business.
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