Synopses & Reviews
Published at the initiative of the Association of Independent Museums, the manual is for all those concerned with managing aspects of natural habitats, landscapes, archeological sites and historical structures, including the urban environment, both in the UK and overseas. It discusses basic principles such as research and conservation and covers the marketing operation of heritage sites.
Case studies are included to illustrate the five main sections: Vision, strategy and corporate planning; Conserving the natural and man-made heritage; Funding and operations management; Interpretation and presentation; and Marketing. All those working in the field of heritage management will find this an invaluable and practical reference book with its comprehensive approach to management in these growing and vitally important sectors of our cultural heritage.